Free three minute diagnostic

Is Your Website Helping Or Quietly Costing You Trust?

Score the 12 buyer-critical elements that decide whether a visitor can understand your offer, believe your business, and take the next step. It is free, it takes about three minutes, and you see your score as soon as you submit.

  • ✓ Find where the message becomes unclear.
  • ✓ See which trust signals are missing or weak.
  • ✓ Identify friction in the buyer path.
  • ✓ Know what to fix first, and whether your site is ready to take payments by your date.
12Buyer-critical checks
3Diagnostic dimensions
FreeInstant website score
01Score the siteRate what a buyer can see today.
02Add your detailsYour name, email, and website address.
03Get the resultYour score, what it means, and one simple next step.

Score Every Statement

0 Missing: absent or not usable. 1 Partial: present but vague, buried, or weak. 2 Clear: specific, visible, credible, and easy to act on.

Offer Clarity: 8 points

1. A first-time visitor can identify the primary buyer within five seconds.

2. The urgent problem or desired outcome is stated in the buyer's language.

3. The primary offer is specific enough to understand without a sales call.

4. Each primary page points to one clear next action.

Buyer Trust: 8 points

5. Claims are supported by attributed proof, examples, credentials, or verifiable experience.

6. The website explains who is responsible for the work and why they are credible.

7. The process, timing, scope boundaries, and client responsibilities are visible.

8. Important objections, risks, or frequently asked questions receive direct, claims-safe answers.

Action Path: 8 points

9. The primary buyer path works clearly on mobile.

10. Navigation moves the buyer from problem to offer to proof to action without dead ends.

11. The contact, application, quote, or booking step asks only for information needed at that stage.

12. A submitted inquiry receives a clear confirmation and has a trackable follow-up route.

Your Details

Three short fields and one optional question. Your score shows on the next screen.

Free diagnosticThe score is yours to keep. No payment, no obligation.
Plain resultYour score out of 24 and what it means, on the next screen.
Help with a dateIf your site needs to be open and taking payments by a date, get a fixed price within two hours.

We use your answers to show your score and to reply if you ask. No sales calls unless you ask for one.

This is a self-assessment. No revenue or conversion outcome is promised.