Three-minute founder assessment

Is Your Website Helping Or Quietly Costing You Trust?

Score the 12 buyer-critical elements that determine whether a visitor can understand your offer, believe your business, and take the next step.

  • ✓ Find where the message becomes unclear.
  • ✓ See which trust signals are missing or weak.
  • ✓ Identify friction in the buyer path.
  • ✓ Request a separate paid Website Complete fit review when appropriate.
12Buyer-critical checks
3Diagnostic dimensions
InstantWebsite readiness score
01Score the siteRate what a buyer can see today.
02Add contextSeparate business fit from the diagnostic.
03Get the resultReceive the score before any fit review.

Score Every Statement

0 — Missing: absent or not usable. 1 — Partial: present but vague, buried, or weak. 2 — Clear: specific, visible, credible, and easy to act on.

Offer Clarity — 8 points

1. A first-time visitor can identify the primary buyer within five seconds.

2. The urgent problem or desired outcome is stated in the buyer's language.

3. The primary offer is specific enough to understand without a sales call.

4. Each primary page points to one clear next action.

Buyer Trust — 8 points

5. Claims are supported by attributed proof, examples, credentials, or verifiable experience.

6. The website explains who is responsible for the work and why they are credible.

7. The process, timing, scope boundaries, and client responsibilities are visible.

8. Important objections, risks, or frequently asked questions receive direct, claims-safe answers.

Action Path — 8 points

9. The primary buyer path works clearly on mobile.

10. Navigation moves the buyer from problem to offer to proof to action without dead ends.

11. The contact, application, quote, or booking step asks only for information needed at that stage.

12. A submitted inquiry receives a clear confirmation and has a trackable follow-up route.

About The Business And Project

Your diagnostic score is separate from paid Website Complete qualification.

Diagnostic firstYour score is not a sales qualification result.
Human verificationAny paid Website Complete fit is reviewed separately.
Business onlyW2, recruitment, and job-search submissions are excluded.

No revenue or conversion outcome is promised. Submitting this Scorecard does not reserve a founding engagement or provide an immediate booking route.