Portfolio / Playlists

Every playlist.
The whole library.

The portfolio homepage shows the featured selection. This page holds every playlist, and a project can appear in more than one.

06 project stories

Start Here

Six projects that introduce the range.

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05 project stories

Brands with a point of view

Identity systems with a recognizable voice.

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04 project stories

Websites with a clear next step

A first impression, useful detail and a path to contact.

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05 project stories

Tools for the next conversation

Campaigns, packaging and sales pieces.

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04 project stories

Make a complex offer readable

Catalogs, brochures and guides.

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03 project stories

Products and commerce in context

Product imagery, photography and storefront work.

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04 project stories

People, places and stories

Documentary filming, longer edits and promotional work.

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10 project stories

Wellness and practitioner brands

Work for practitioners, schools and wellness product lines.

07 project stories

Employer work at New Human

Made during Will’s tenure as Creative Director at New Human.

03 project stories

Partner design by Muhammad Talha

Identity work by Start Right’s brand design partner, shared with permission.

05 project stories

Identity systems

Marks, wordmarks and the families that hold them together.

04 project stories

Publications and long documents

Books, catalogs and guides that had to stay readable for many pages.

02 project stories

Product renders and packaging

Bottles, labels and the images that sell them.

04 project stories

Recent work, 2026

The newest projects in the library.

Your next project

Put your next creative project in motion

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