Selected work / Film
Pisgah Peaks Ventures
Two films for a strategy practice: one on the business, one on the family behind it.
Start Right client work for Pisgah Peaks Ventures, Brandon Bobart. Produced, directed and edited by Will Mosley. The shorter film is titled inside ParentPreneur, Will’s own series on parents building businesses.
Watch · 4:51
Watch the film
The portrait film, the longer of the two.
Watch on YouTube ↗Hosted on Will Mosley’s own channel and linked rather than embedded.
The project
What the work needed to do.
The communication problem
A practice that sells judgment has very little to photograph. There is no product on a shelf and no room full of equipment to walk through, so the case for the business has to be carried by the person making it, on camera, in his own words.
The design approach
A portrait film long enough to let a position develop rather than compress into a slogan, built around the owner talking. Then a second, shorter cut that takes the family side of the same story. Splitting it in two means neither film has to do both jobs, and the short one can run on its own without the longer one behind it.
The work
Two finished films, 4:51 and 3:13.
- Documentary portrait of the owner, 4:51.
- A second cut on family and business, 3:13.
- Titled inside ParentPreneur, Will’s own series on parents building businesses.
A closer look
The supporting work
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