Selected work / Film
Natural Pathways
Five ads from one run of filming, each one taking a single subject.
Start Right client work for Natural Pathways, Sarah Fields. Produced, directed and edited by Will Mosley.
The project
What the work needed to do.
The communication problem
A practice that offers several different services cannot explain them all in one film. Each service needs its own piece, and the set has to look like it came from the same place, so someone moving between them recognises one practice rather than five unrelated videos.
The design approach
One run of filming at the practice, then five separate cuts drawn out of it. Each ad takes a single subject and runs to its own length rather than a forced uniform duration, from just over a minute to nearly nine. The practice’s own printed material appears on camera, so the films and the collateral read as one brand. Caption files were delivered with every cut.
The work
Five finished ads, at 1:09, 1:17, 3:01, 3:08 and 8:57, each with caption files.
- Five ads cut from one run of filming at the practice.
- Each ad takes one subject and runs to its own length, from 1:09 to 8:57.
- Caption files delivered with every cut.
- Assembly cuts in June 2025, client proofs in July, finals through December.
A closer look
The supporting work
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