For spa and wellness owners in Western North Carolina. The sample spa here is made up.
WNC Spas and wellness studios

A calmer homepage, with Book up top.

We opened 10 WNC spa homepages on a phone. Half had no Book button on the first screen. Your first fix is free.

Send my first request free See the three ways
mistwaterspa.example
Option A for Mistwater Spa, a made-up spa: a Book now button in the header and a Book a time button beside the headline
The same option on a phone, with Book in the header and a Book a time bar at the bottom
Sample, option AMistwater Spa, a made-up spa

10 WNC spa and wellness homepages, opened on a phone on November 10, 2026.

5of 10

had no Book button on the first phone screen.

5of 10

showed no price anywhere on the homepage.

4of 10

showed no gift card on the page itself, in November.

How we counted Method
  • Ten public homepages of spas, massage studios and wellness centers in and around Asheville and Hendersonville, opened once each on an iPhone sized screen (390 by 844). Nothing was clicked or booked.
  • Book on the first screen: a visible link or button saying book, booking, appointment, schedule or reserve, starting within the first 844 pixels. A link inside a closed menu does not count. Of the 5 without one, 2 had it about three screens down and 3 only inside the menu.
  • Price: a dollar price (like $95) on the homepage. Gift cards: the words gift card or gift certificate visible on the homepage itself, not inside a closed menu. Of the 4 without, 2 had gift certificates only inside the menu and 2 had none.
  • We do not name the businesses. Sites change, so this is a snapshot of one morning.
01 The problems

Beautiful photos. Hard to book.

Most spa homepages are built to feel calm, and they do. The trouble starts when a visitor on a phone wants to know three things: what can I book, what does it cost, and where is the button.

5 of 10

Book is out of sight

The first screen is a photo and a word like Relax. Book is three screens down, or behind the menu icon.

Option A puts Book in the header and keeps a Book bar on the phone.

5 of 10

Prices take a click or a call

Services show as names and photos. To learn what an hour costs, a visitor has to find the menu page or pick up the phone.

Option B leads with the menu: time, treatment and price, each with its own Book button.

4 of 10

Gift cards are hidden in gift season

November and December bring gift buyers, who are not booking for themselves. On 4 of these homepages a gift card was nowhere on the page itself: 2 kept it inside the menu, and 2 had none.

Option C opens on gift cards through the holidays, with Book one line below.

02 Three ways

One sample spa. Three homepages.

This is how we show an owner their options: their homepage today, then three directions built from their own words, photos and prices. Here we drew a made-up spa so you can see the method without seeing anyone's real site.

mistwaterspa.example
The sample spa's typical homepage: eight menu links, a mountain photo with Relax. Restore. Renew., and a cookie bar, with no Book button on screen
The typical homepage on a phone: a menu icon, the slogan and a cookie bar, with no Book button
Today

The typical spa homepage

Calm and pretty, and a lot like the homepages we checked.

  1. Eight menu links, none of them Book.
  2. A slogan, not a service. The first screen never says what you can book.
  3. Services without prices, and the only Book button sits near the footer.
See the whole phone page
mistwaterspa.example
Option A: Book now in the header, a headline naming massage and facials, Book a time and See prices buttons
Option A on a phone: Book in the header and a Book a time bar fixed at the bottom
Option A

Book first

For a spa whose calendar has room: every screen has a way to book.

  1. Book in the header, on a computer and a phone.
  2. The headline names the service and the town, so a visitor knows in one line.
  3. Hours and parking sit under the buttons, the two questions people call about.
  4. Most booked, with prices, one scroll down.
See the whole phone page
mistwaterspa.example
Option B: How much time do you have today, with 45, 60 and 80 minute cards, each with a treatment, a price and a Book button
Option B on a phone: the 45 minute card with its price and Book button on the first screen
Option B

Prices up top

For a spa that gets the same question all day: how much is it?

  1. Chosen by time, because that is how most people plan a visit.
  2. Every card has a price and its own Book button.
  3. The whole menu follows as a simple list, with what the price includes.
See the whole phone page
mistwaterspa.example
Option C: a gift card picture beside the headline The easiest gift on your list, with $50, $100 and $150 amounts and a Send a gift card button
Option C on a phone: the gift card headline and amounts on the first screen
Option C

Gift season

For November and December, then swapped back to Book first in January.

  1. Gift cards on the first screen, with amounts ready to tap.
  2. Book stays one line below, for people booking for themselves.
  3. A thin bar at the very top repeats it on every page.
See the whole phone page

Mistwater Spa is not a real spa. We drew it for this page. Every name, price and hour on it is invented. For your spa, we build the three ways from your own site.

03 Proof

The same method, on a real skincare site.

Anne Willis runs de la terre Skincare. Her homepage felt cluttered, so we showed her three versions built only from her own words and photographs. She picked one, and it went live in her own theme.

Version 1 of de la terre Skincare's homepage, Start with your skin
Version 1Start with your skin. Visitors find their skin first, then guidance, then the four steps.
Version 2, Your point of view first
Version 2Your point of view first. A visitor meets the way she thinks about skin, then her.
Version 3, The routine, simply
Version 3The routine, simply. A visitor sees the four steps right away.

She started from Version 1 and added notes of her own: her products first. That is what was built.

de la terre Skincare
de la terre Skincare's live homepage after the work

  1. She sees three versions of her homepage.

  2. Her live theme is backed up, untouched.

  3. The before pictures are taken.

  4. Her pick goes live, after her yes by text.

Her live homepage. Label wording is blurred on purpose. Times from her case log.

2 h 1 m

from the before pictures to her pick live, one Sunday morning.

3.0s to 0.43s

the time her homepage sat frozen while loading, before and after that day (same Google test).

87

her Google phone speed score, the middle of 6 runs on November 6. One run can swing 30 points, so we quote the middle.

★★★★★
“The site looks just beautiful. Something I have wanted to tackle for a long time. Your skill level and professionalism is something to marvel at.”
Anne Willis, de la terre Skincare

Read the de la terre case

04 How it works

Send your link. We do the first piece free.

  1. Send your homepage

    Tell us your site and the one thing you would change first. Book, prices, gift cards, or something else.

  2. See it, then say yes

    We show you the change on your own site, with your words and photos. Nothing goes live without your yes.

  3. Live within 48 hours

    We build that one piece, the top of your homepage for example, in your own theme. Your current version stays saved.

The free first request is one piece of a page, not a new website. Access comes as staff or a collaborator account, never your password.

05 Your first request

Which would you fix first: Book, prices or gifts?

Send us your homepage and pick one. We will show you the change on your own site before anything goes live.

Send my first request free
WMOne accountable contact: Will Mosley. Start Right, Hendersonville. 19 years in the work.

More work like this

See all the work →