“You really know how to make a grown women cry. The site looks just beautiful. Something I have wanted to tackle for a long time. Your skill level and professionalism is something to marvel at.”Anne Willis, de la terre Skincare
Start Right client work for Joda Williams, Human Potential Initiatives. The custom visuals were generated with AI from her own written text. All work
Human Potential Initiatives · Start Right client
An event to fill. A page that couldn’t take a seat.
Three working sessions took a practitioner’s site from outdated language to a finished training page that takes registrations on its own.
- 12daysfrom the first session to a training page that takes the seat.
- 92minfor the first session, from the outdated page to her rebuilt one.
- 65→ 244lines of visible text on the training page, before and after.
- 3+ 3dead addresses now redirect, and 3 pages cleared of old language.
How each number was counted 4 of 4 sourced
12 days
From the session notes of September 19 to the end of day report of October 1, when the training page dropped its last “registration opens shortly” line. Registration had been taking $195 payments since September 27.
Oct 1, 2026
92 min
From the session sheet: 10:12 to 11:44 AM, written down at the time.
Sep 19, 2026
65 → 244
Counted from captures of the training page's visible text, before the rebuild and after.
Sep 20, 2026
3 + 3
Three old addresses tested and now forwarding, and three pages cleared of old wording, all logged in the delivery status.
Sep 20, 2026
The site, cut down
The event site, in six, fifteen or thirty seconds.
01September 19 to October 1
Session one, 10:12 to 11:44 AM. Taking seats by Oct 1.
- 10:12AM, Sept 19
Session one starts, in person, in her editor.
- 11:44AM
Her old page is her new one, from her own new writing.
- Sept 20
Session two: the eleven section page, finished.3 dead addresses redirected, 3 pages cleared of old language.
- Oct 1
Online registration is live on the training page.Ten seats, $195, and the phone route kept until the card route worked.
12 days from the first session to a page that takes the seat
02Session one
Before, and ninety minutes later.
We worked live in her Squarespace editor, in person, so she could watch each change land and redirect it on the spot. Her old page became her new one, built from her own new writing.
10:12Start
11:44Finish
03Visuals
Pictures made from her own words.
Three custom visuals were generated with AI from paragraphs she had written. The system diagram turns a dense explanation into something a reader takes in at a glance.
04Session two
Eleven sections, matched to her design.
Her own staging page was opened directly, not a PDF of it, which corrected the typefaces, the colors and the order of the sections. The training page went from a hero and one event card to a complete page.
05The tidy up
The work nobody sees.
- Old language cleared from three pages.
- Three addresses that led nowhere now redirect.
- A page title that showed a default in search, fixed.
- A working QR code on the printed flyer.
Lines of visible text on the training page
Before the sessions, and after them.
65Before
244After
06Session three
A page that could only say “call.” Now it takes the seat.
The account had no payment processor, so every seat went through a phone call to a third party. One Saturday session closed that gap in the order the problem required.
- The product$195 tuition, dates, venue and what’s included, before anyone reaches checkout.
- The formOnly the questions a checkout should ask. Health history kept out on purpose.
- The limitsStock closes it at ten seats; one per purchase, so every attendee answers for themselves.
- The switchPayments approved the next day, then both Register buttons pointed at the live product.
07No dead moment
The phone route stayed until the card route worked.
The page was built with a placeholder where the registration link belonged, so going live was one edit, not a rebuild. A Register button that takes a card and fails is worse than a phone number that works.
08The page today
Scroll the whole training page.
Live on her site. Scroll inside the frame.
Your turn
Want this kind of work? Send us one thing, see it live free.
Your whole web and marketing team is $1,000 a month. Each request is live within 48 hours of having what we need. Your first request is free.
One accountable contact: Will Mosley. Start Right, Hendersonville. 19 years in the work.Meet Will →
CreditStart Right client work for Joda Williams, Human Potential Initiatives, in September 2026. Copy and event are hers; the custom visuals were generated with AI from her own written text.