Websites · Start Right client
Human Potential Initiative
The Human Potential Initiatives website for Joda Williams: home, the BioReset page and contact, as of September 2026.
- Client
- Human Potential Initiatives
- Year
- 2025
- Platform
- Squarespace
- Scope
- Website design and build
A website for Human Potential Initiatives that gives a complex service offering a calm, readable structure. Each page has one job: introduce, explain a service, or start a conversation.
Start Right project work for Human Potential Initiative. Website imagery includes captures from September 2026; subsequent client changes may be present.
Today’s session completely blew me away. … I felt heard, supported, and creatively energized the entire time. I now feel confident moving forward with my website.
Joda Williams, Human Potential Initiatives
01
A page for every service.
Each service gets its own page, opened by an olive title band and a single atmospheric photograph. Visitors can go deep on one treatment without wading through the others.
02
The next step, always visible.
Contact pairs a short invitation with the form and direct details side by side. Book now stays in the navigation on every page.
03
One system, many pages.
Home, service and contact pages share one type scale, one palette and one navigation. The site reads as a single place rather than a set of templates.
Up close
Quiet choices that add up.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
Your next project
Give your website a clearer next step
Tell us what you want open. You get a fixed price and a written definition of done within two hours. Pay in full, or half to lock your Monday. Ten days later it is done, or we pay you for every working day late, and you keep what we built.
Founding price $2,500, fixed, and never more than two Launches at a time. Fixed price, fixed date, or we pay you for every day late. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.
The Backlog Audit: one page, ten items, three piles
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.