Product & Commerce · Human Potential Initiatives
Registration, Switched On
A page that could only ask you to call.
- Session
- September 26, 2026
- Billed
- 1 hour 3 minutes
- Platform
- Squarespace Commerce
- Registration
- $195 per attendee
The training page had been finished the week before and it worked, with one hole in it. It could not take money. The Squarespace account behind it had no payment processor connected, so the registration section did the only honest thing available and asked visitors to phone the venue. Every seat had to travel through a phone call to a third party before it became a registration. One Saturday session closed that gap, in the order the problem actually required rather than the order it appeared in.
Start Right client work for Human Potential Initiatives. The pages, the copy and the event are Joda Williams’ own.
01
The questions worth asking at checkout.
A checkout cannot exist without something to buy, so the registration product came first at $195, carrying the dates, the venue, the facilitator and what tuition includes. Then the form. A registrant answers name, email, phone, the year they trained and whether they currently practise, plus one optional note. Medical and health history questions were kept out on purpose: a commerce checkout is the wrong place to ask them and the wrong place to keep them. The seat limit runs through stock quantity so the product closes itself at ten rather than depending on anyone remembering, and a limit of one per purchase means each attendee submits their own answers instead of a single buyer booking a group and leaving the details blank.
02
The field most likely to stall it.
A payment processor application is not a form to rush. The industry classification is the field most likely to hold up a practitioner training, because the obvious choices sit under medical services and the accurate one does not. It was chosen deliberately, with the rest of the business details, and submitted in the room rather than left as homework that would quietly never happen.
03
Connected, then verified.
The account came back connected the same session, with verification still to finish. Approval landed the next day. Nothing about the page was changed on the strength of an application that had not cleared, because a registration button that takes a card and fails is worse than a phone number that works.
04
One line, once the account cleared.
The page had been built the week before with a placeholder where the registration address belonged, precisely so this moment would be one edit rather than a rebuild. Both Register buttons were pointed at the live product. The phone route stayed in place until the processor cleared, so the page never had a dead moment between the two.
Up close
The details carry it.
03 project stories
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Bring your products into focus
Bring the brief, the existing files, or the backlog. Buy a block of hours and we start today.
$50 per recorded service hour. Buy a block once, or run a weekly or monthly plan that charges at checkout. Unused hours on a first block come back if it is not right. Not sure which? Tell us what you need.
The Backlog Audit.
One page. Ten items. Three piles.
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.