Selected work / Film
Hot Yoga Asheville
Four films with no voiceover, one still running on their homepage.
Start Right client work for Hot Yoga Asheville, Adi Westerman. Produced, directed and edited by Will Mosley. Three of the four are titled inside ParentPreneur, Will’s own series on parents building businesses.
The project
What the work needed to do.
The communication problem
A heated studio is a hard thing to put into words and an easy thing to show. The room, the effort and the people in it carry the idea faster than any script, and a studio that wants to run the same material across a website and a feed needs pieces that work without sound.
The design approach
Four films, none of which use a voiceover. Three run to a matched length and take one subject each, while the fourth runs longer and carries the studio address. The films are built from image and music alone, which is what lets them sit muted and looping on a page without losing anything.
The work
Four finished films: one at 1:29 and three cut to 1:01.
- Four films carrying no spoken word at all.
- Three cut to a matched length, one subject each.
- Built to work muted, which is how a website background film has to work.
- Hot Yoga Asheville still runs this footage as the background film on their own homepage.
A closer look
The supporting work
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