Care / Start Right

Your website,
and anything creative or technical around it.

Send a change any way you like: a text, an email, a voice memo or a photo of a note. Each change is live by the next working day, and on every day we work you get a short report with before and after pictures.

  • Your website
  • Flyers and posters
  • Social media graphics
  • Email newsletters and announcements
  • Forms and sign-ups
  • Small video edits
  • Design touch-ups

Three sizes, from $1,500 a quarter, paid up front at checkout, by the year or the quarter. No month to month and no setup fee.

01 / In every size

Every size, every month.
You send it. We look after the rest.

  • Send it any way

    A text, an email, a voice memo or a photo of a note. That is all you do.

  • A report every day we work

    A short note at the end of each day we work for you, with before and after pictures of what changed.

  • A monthly health check

    Every link and form tested, your site checked on a phone, and your search listing checked.

  • A monthly backup

    A copy of your pages and your contact and booking lists, saved to a folder in your name.

  • A monthly privacy check

    We check which of your pages are public and who can see the details people send you.

  • Your login map

    One page of every account behind your site, kept current, with you as the owner of each one.

02 / Three sizes

One Care, three sizes.
Pick the pace that fits.

The size sets how many changes a month and how fast they go live. Most changes can be done the same day. Everything above comes with every size.

Care

For a business with a few changes most weeks.

Up to 10 changes a month, each live by the next working day.

  • Everything in every size, above.
  • Tech or creative: your site, flyers, graphics, emails and sign-ups.

The year, paid up front$5,000Two months free, plus the three bonuses.

Or a quarter, paid up front$1,500Renews by the quarter until you stop. No bonuses.

Based on $500 a month. No monthly bills.

Recommended

Care Plus

For a business that hosts gatherings and events.

Up to 25 changes a month, each live by the next working day.

  • Everything in Care.
  • A 30-minute planning call each month.
  • Every gathering or event set up and taken down for you, without using your monthly changes: the page, the sign-up or RSVP form, and a reminder to the people who signed up.

The year, paid up front$10,000Two months free, plus the three bonuses.

Or a quarter, paid up front$3,000Renews by the quarter until you stop. No bonuses.

Based on $1,000 a month. No monthly bills.

Partner

For a business that is always launching something.

No set number of changes. Anything sent by noon is live the same working day.

  • We work through your requests in order, up to about 50 hours of our work a month.
  • Everything in Care Plus, and the monthly call becomes a full planning hour.
  • A whole Launch every quarter, included: something entirely new, built and live by a fixed date.

The year, paid up front$25,000Two months free, plus the three bonuses.

Or a quarter, paid up front$7,500Renews by the quarter until you stop. No bonuses.

Based on $2,500 a month. No monthly bills.

Every size is paid up front at checkout, by the year or the quarter. No month to month and no setup fee. Bought one of our first five Founding Ten-Day Launches, paid by December 31, 2026? Your first month of Care is included.

From the people who hired us

Changes in days, not weeks.
This is what it looked like.

“He is, hands down, the best web developer I have ever worked with. … I can’t even name a problem that he helped me solve, because he helped me solve all the problems, literally every single problem.”
Chasity Leake, The Celestial Collection
“Will built me a fantastic site and was helping me tailor it to my liking every step of the way. He even took me on a tour through the background of the site and set it up in a way that makes it easy for me to go back in and tweak things if necessary.”
David Santangelo, Shmoo Media
“Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.”
Brandon Bobart, Pisgah Peaks Ventures
03 / Take the year

Take the year,
and three bonuses come with it.

Any size. The year is paid up front, gets two months free and adds these three, each valued at a price Start Right charges. The quarter does not include them.

  • Your first list, done in your first weekThe changes you have been saving up, done as one batch in your first week, without using your monthly changes. Valued at one month of Care.
    $500
  • Your next event, announcedThe announcement for your next event, written and designed for you.
    $500
  • Change it yourselfA short video showing you how to make simple changes on your own, whenever you want to.
    $250
  • Bonus value, with any yearOn top of the two free months.
    $1,250
04 / What a change is

One change,
one piece of work, small or sizable.

  • A change

    One piece of work, small or sizable, tech or creative: a page edit, a new page, a new form or sign-up, a date or event added, a photo or text swapped, a link fixed, a page hidden or removed, a flyer or social graphic made or updated, an email written and sent to your list, a short video trimmed. Most can be done the same day.

  • A bigger change

    Can count as two. We always say so before starting, never after.

  • A whole Launch

    Building something entirely new from the ground up, such as a new website, an online store, or a program with its own payments and sign-ups, is a Launch, not a change: built and live by a fixed date. One each quarter is included on Partner. On Care and Care Plus, we quote it at a fixed price before any work starts. See the Ten-Day Launch.

  • Your monthly changes

    Unused changes do not roll over. If a month runs past what your size covers, including Partner's monthly hours, we tell you before doing more. Never a surprise bill.

  • On time

    Live by the next working day means by the end of the working day after your change reaches us with what it needs, such as the words, the photo or the date. On Partner, a change sent by noon Eastern is live by the end of that working day. Working days are Monday to Friday, except US federal holidays. Days spent waiting on you or on an outside service do not count. If a piece of work needs longer, we say so and agree the date with you before starting, and that is the date we keep.

05 / Our promise

On time,
or it is on us.

Every change live on time, or it is on us. In every size.

A late change does not count toward your monthly changes, and we add one more on top. If more than three changes run late in one month, that month is free: a month's price comes back to you, or we add a free month, your choice.

06 / How to start

Pick your size.
Then send your first change.

Care is paid at checkout, right here on the site.

  • Pick your size

    Choose Care, Care Plus or Partner, by the year or the quarter, from the three sizes. Not sure which size fits? Ask with the form, and Will suggests the size that covers your usual month.

  • Pay at checkout

    Pay up front for the size and term you chose, at checkout on this site. Once it is paid, Will writes to you himself.

  • Send your first change

    Send your first change to will@startrightllc.com, or any way you like. On the year, your first list is done as one batch in your first week, without using your monthly changes.

07 / Questions

Short questions.
Straight answers.

What counts as a change?

One piece of work, small or sizable, tech or creative: a page edit, a new page, a new form or sign-up, a date or event added, a photo or text swapped, a link fixed, a page hidden or removed, a flyer or social graphic, an email to your list, a short video trim. Most can be done the same day. A bigger change can count as two, and we always say so before starting.

What if I need something entirely new?

Something entirely new from the ground up, such as a new website, an online store, or a program with its own payments and sign-ups, is a Launch, built and live by a fixed date. One each quarter is included on Partner. On Care and Care Plus, we quote it at a fixed price before any work starts. See the Ten-Day Launch.

Can I stop?

A quarter renews by the quarter until you say stop, and a text or an email is enough. A year does not renew on its own: before it ends, we ask. Any renewal invoice comes two weeks before the new term starts, and if you say stop before then, nothing more is owed. A quarter is not refunded once it starts.

Can I end a year early?

A year is a commitment, and it is what lets us set your time aside. If you need to end it early, give 30 days' notice by text or email. We refund what you paid, less the monthly price for each month that has started, the value of any bonus already delivered, and an early ending fee of two months' price, the two free months the year came with.

Who owns the site?

You do. Every account stays in your name, with you as the owner, and your login map is kept current. On the rare occasion a domain setting needs to change, we make the change for you and tell you before we do. Your pages and your contact and booking lists are backed up to a folder in your name every month. If you stop, all of it stays with you.

Which size fits?

Ask, and tell us what you change in a usual month. Will suggests the size that covers it. If you host gatherings or events, Care Plus is built for that.

Any other costs?

Your platform, domain, printing and any paid tools, such as an email service, are paid by you, in your own accounts. They sit outside the Care price.

How am I billed?

Every size is paid up front at checkout, for the year or the quarter. A quarter's renewal invoice comes from Start Right two weeks before the new term. No month to month and no setup fee.

Free worksheet

The Backlog Audit.
One page. Ten items. Three piles.

Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.

In a hurry? Read it on the site or take the PDF now. By email, we send a link to confirm first, then the worksheet follows. Unsubscribe any time.