Your website, and anything creative or technical around it.
Send a change any way you like: a text, an email, a voice memo or a photo of a note. Each change is live by the next working day, and on every day we work you get a short report with before and after pictures.
Up to 25 changes a month, each live by the next working day.
Everything in Care.
A 30-minute planning call each month.
Every gathering or event set up and taken down for you, without using your monthly changes: the page, the sign-up or RSVP form, and a reminder to the people who signed up.
The year, paid up front$10,000Two months free, plus the three bonuses.
Or a quarter, paid up front$3,000Renews by the quarter until you stop. No bonuses.
Every size is paid up front at checkout, by the year or the quarter. No month to month and no setup fee. Bought one of our first five Founding Ten-Day Launches, paid by December 31, 2026? Your first month of Care is included.
Changes in days, not weeks. This is what it looked like.
“He is, hands down, the best web developer I have ever worked with. … I can’t even name a problem that he helped me solve, because he helped me solve all the problems, literally every single problem.”
Chasity Leake, The Celestial Collection
“Will built me a fantastic site and was helping me tailor it to my liking every step of the way. He even took me on a tour through the background of the site and set it up in a way that makes it easy for me to go back in and tweak things if necessary.”
David Santangelo, Shmoo Media
“Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.”
Any size. The year is paid up front, gets two months free and adds these three, each valued at a price Start Right charges. The quarter does not include them.
Your first list, done in your first weekThe changes you have been saving up, done as one batch in your first week, without using your monthly changes. Valued at one month of Care.
$500
Your next event, announcedThe announcement for your next event, written and designed for you.
$500
Change it yourselfA short video showing you how to make simple changes on your own, whenever you want to.
$250
Bonus value, with any yearOn top of the two free months.
$1,250
04 / What a change is
One change, one piece of work, small or sizable.
A change
One piece of work, small or sizable, tech or creative: a page edit, a new page, a new form or sign-up, a date or event added, a photo or text swapped, a link fixed, a page hidden or removed, a flyer or social graphic made or updated, an email written and sent to your list, a short video trimmed. Most can be done the same day.
A bigger change
Can count as two. We always say so before starting, never after.
A whole Launch
Building something entirely new from the ground up, such as a new website, an online store, or a program with its own payments and sign-ups, is a Launch, not a change: built and live by a fixed date. One each quarter is included on Partner. On Care and Care Plus, we quote it at a fixed price before any work starts. See the Ten-Day Launch.
Your monthly changes
Unused changes do not roll over. If a month runs past what your size covers, including Partner's monthly hours, we tell you before doing more. Never a surprise bill.
On time
Live by the next working day means by the end of the working day after your change reaches us with what it needs, such as the words, the photo or the date. On Partner, a change sent by noon Eastern is live by the end of that working day. Working days are Monday to Friday, except US federal holidays. Days spent waiting on you or on an outside service do not count. If a piece of work needs longer, we say so and agree the date with you before starting, and that is the date we keep.
05 / Our promise
On time, or it is on us.
Every change live on time, or it is on us. In every size.
A late change does not count toward your monthly changes, and we add one more on top. If more than three changes run late in one month, that month is free: a month's price comes back to you, or we add a free month, your choice.
06 / How to start
Pick your size. Then send your first change.
Care is paid at checkout, right here on the site.
Pick your size
Choose Care, Care Plus or Partner, by the year or the quarter, from the three sizes. Not sure which size fits? Ask with the form, and Will suggests the size that covers your usual month.
Pay at checkout
Pay up front for the size and term you chose, at checkout on this site. Once it is paid, Will writes to you himself.
Send your first change
Send your first change to will@startrightllc.com, or any way you like. On the year, your first list is done as one batch in your first week, without using your monthly changes.
One piece of work, small or sizable, tech or creative: a page edit, a new page, a new form or sign-up, a date or event added, a photo or text swapped, a link fixed, a page hidden or removed, a flyer or social graphic, an email to your list, a short video trim. Most can be done the same day. A bigger change can count as two, and we always say so before starting.
What if I need something entirely new?
Something entirely new from the ground up, such as a new website, an online store, or a program with its own payments and sign-ups, is a Launch, built and live by a fixed date. One each quarter is included on Partner. On Care and Care Plus, we quote it at a fixed price before any work starts. See the Ten-Day Launch.
Can I stop?
A quarter renews by the quarter until you say stop, and a text or an email is enough. A year does not renew on its own: before it ends, we ask. Any renewal invoice comes two weeks before the new term starts, and if you say stop before then, nothing more is owed. A quarter is not refunded once it starts.
Can I end a year early?
A year is a commitment, and it is what lets us set your time aside. If you need to end it early, give 30 days' notice by text or email. We refund what you paid, less the monthly price for each month that has started, the value of any bonus already delivered, and an early ending fee of two months' price, the two free months the year came with.
Who owns the site?
You do. Every account stays in your name, with you as the owner, and your login map is kept current. On the rare occasion a domain setting needs to change, we make the change for you and tell you before we do. Your pages and your contact and booking lists are backed up to a folder in your name every month. If you stop, all of it stays with you.
Which size fits?
Ask, and tell us what you change in a usual month. Will suggests the size that covers it. If you host gatherings or events, Care Plus is built for that.
Any other costs?
Your platform, domain, printing and any paid tools, such as an email service, are paid by you, in your own accounts. They sit outside the Care price.
How am I billed?
Every size is paid up front at checkout, for the year or the quarter. A quarter's renewal invoice comes from Start Right two weeks before the new term. No month to month and no setup fee.
Free worksheet
The Backlog Audit. One page. Ten items. Three piles.
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.
From a client
Built with the people who hired us.
Start Right client work, named and dated.
Website
“I am thrilled with the site he completed for me ahead of schedule …”
James Werning, Fox & Fiddle ProductionsFilm
“Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.”
Brandon Bobart, Pisgah Peaks VenturesWebsite
“Will quickly assessed my aesthetic, audience, and messaging; then generated a perfectly suited website at breakneck speed after a quick survey.”
Andrew Capps, Capps ConsultingFilm
“The best part of working with you is just that you’ll really see things through to the end … I would definitely recommend anybody work with you, just because you’re brilliant, smart, hard working.”
Billy Merritt, Infinity Greens / StarTribeWebsite
“He is, hands down, the best web developer I have ever worked with. … I can’t even name a problem that he helped me solve, because he helped me solve all the problems, literally every single problem.”
Chasity Leake, The Celestial CollectionWebsite + strategy
“It really turned out great. I get excited when I read it.”
Joda Williams, Human Potential InitiativesIdentity
“Before Start Right, I didn’t have an identity for my startup. … The unique business cards help me close more deals that I wouldn’t have if I didn’t have them.”
Micah Valentine, Mobile Tech RoadsideWebsite
“Will built me a fantastic site and was helping me tailor it to my liking every step of the way. He even took me on a tour through the background of the site and set it up in a way that makes it easy for me to go back in and tweak things if necessary.”
David Santangelo, Shmoo MediaLogo + website
“The logo Will designed draws in my customers; It stands out above and beyond my competitors, and most importantly, it represents who I am and what I do.”
Zyzxca Vonschondorf, Lil Bit’s Boutique & Event PlanningLogo
“The logos look amazing! … I appreciate you understanding my vision”
Punam Medina, Shakti Shanti StudioFilm
“Will is delightful to work with and I highly recommend him if you are needing video production.”
Pam Granger Gale, Majik StudiosWebsite + strategy
“Today’s session completely blew me away. … I felt heard, supported, and creatively energized the entire time. I now feel confident moving forward with my website.”
Joda Williams, Human Potential Initiatives
Registration, Switched On Nowhere to send people on September 19, taking $195 registrations on September 27.
Return to Coherence The training page live September 19 to 20.
Two Pages and a List A rebuilt homepage body, a new assessment page and a practitioner list, in one block of hours on October 1.
Selected organizations and businesses for which creative, digital, branding, production or systems work has been produced, as a Start Right engagement or as an employee where the case says so.