For practitioners, teachers and hosts with a date to hit: a program, a practice or an event. Your fixed price arrives within two hours. We start on a Monday. Ten days later it is ready to go live the moment you say yes, with checkout tested by a real payment. Miss that date, and we keep working free while $250 comes off for every working day we are late.
Fixed price. Fixed date. Or we pay you for every day late. One person, Will Mosley, in Asheville, from your first email to your handover.
Founding price $2,500, fixed, for our first five Launches. Ten paid seats covers it. Half locks your Monday; the rest is due on your done date. Next starts: Monday, October 19 (done Thursday, October 29; pay by Thursday, October 15) and Monday, November 2 (done Thursday, November 12; pay by Thursday, October 29). Two Launches at a time. Opening or enrolling in November? Monday, October 19 is the last start that is done before November begins.
Did Will send you this link? Then you have the short version already. The price and the guarantee above are the ones he gave you, now in writing. Tap Get my fixed price, give your name, your email and one line about what you want open, and your written quote comes back with a link to pay.
Say yes, worst case
Your done date comes and it is not done. We keep working free, $250 comes off for every working day late, and ten working days late the whole Launch is free. You keep what we built.
Say no, best case
Your date still comes. Until then, everyone who wants in has to call you, text you or wait.
Last web person went quiet?
During your Launch, a short report lands every working morning. Logins rarely hold us up: text them, email them or send an invite, whichever is fastest for you. If an old web person holds one, we chase them for you. Meet Will in person in Asheville, Saturday between 9 and 12.
The event page we built for her, start to finish. See the case.
01 / On day ten
Finally open. And something you are excited to send.
Today, people who want in have to call, text or wait for you. On day ten, you have:
A page your people can find, read on a phone and pay on.
A checkout tested with a real payment, and every form with a real submission.
Your words in your voice, written from a ten minute voice memo.
A one-page map of every login, so you are never stranded.
A link you are proud to send to your students, your clients and your list.
What fits in one Launch
A program or workshop page that takes registrations. An event page with tickets. A one-page practice site with booking and intake. A membership signup. Bigger? Your quote splits it into Launches, each with its own date and guarantee.
02 / How it works
Four steps. You send it, pay and say yes.
Send it
What it is, your date, what it will sell, and a link. A paragraph or a voice memo is enough.
Your quote
One page within two hours: the result, what done means, the price, your Monday start and done date. It holds three working days.
Pay to lock your Monday
By card from the link on your quote: all of it, or half now and half on your done date. Everything we need from you is asked once, due the Thursday before. Phone photos are fine. If an old web person holds a login, we ask them for you.
Ten days
A first look by the end of your Monday start day, and a link you can open by the third working day. A short report every working morning, in this format: what got done, what is next, and at most one question, with our suggested answer. Every message answered within one working day. Nothing goes live without your yes.
Example quote. A made-up project.
The result: Your six-week evening course open and taking registrations.
Done means:
Course page built on your site, ready to go live.
Registration takes a real card payment, tested end to end, and closes itself at 12 seats.
Intake form, confirmation and reminder emails.
Checked on phone and desktop, every link clicked.
Will run through it in a year: 12 seats x $300 x 3 runs = $10,800. It pays for itself at nine seats on the first run. Made-up numbers, not a promise of sales.
Price: $2,500, fixed.
03 / Proof
What it looks like when it is done.
September 19, a practitioner’s training had nowhere to send people. September 27, it was taking $195 registrations, with a ten-seat cap that closes itself. Eight days. That was hourly work for a client of about seven years, before Launches existed. A Launch is the same kind of job, done to a written list, with a fixed date, and we pay for every day we miss it by. See the registration case.
The registration page that went from nothing to taking $195 payments in eight days.
It really turned out great. I get excited when I read it.Joda Williams, Human Potential Initiatives. A client of about seven years, and she has kept sending new work since.
I am thrilled with the site he completed for me ahead of schedule …James Werning, Fox & Fiddle Productions
Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.Brandon Bobart, Pisgah Peaks Ventures
Will quickly assessed my aesthetic, audience, and messaging; then generated a perfectly suited website at breakneck speed after a quick survey.Andrew Capps, Capps Consulting
Other work, not Launches: practices and events we have built for
A brand and an eight-page site for a therapy practice, on desktop and phone.
Brand and website
A therapy practice
A brand and an eight-page site, designed and proofed for desktop and phone.
Six lockups and six symbols that hold up in full color or a single ink. “The logos look amazing! … I appreciate you understanding my vision” Punam Medina.
Price it against a year of what it lets you sell. Four trainings a year at ten seats and $250 a seat is $10,000. Ten paid seats covers the whole price. Your own numbers go on your quote.
Your LaunchThe result on your quote, done to its written definition by its done date. Our price after the first five.
$4,500
Your words, from a voice memoNo writing for you. Talk for ten minutes, and we write the pages in your words, minus any health claims you cannot back up.
$500
Your announcement, ready to sendAn announcement email, five social posts and a QR flyer we test before it prints.
$500
Change it yourselfA recorded video, made on your own store, showing you how to edit text, swap a photo, add a page and change a price, so small edits never wait on us.
$250
Your first month of Care, includedWith our first five Launches paid by December 31, 2026: thirty days of Care after your done date, with small changes and a check of every link, form and checkout. No card is taken and nothing renews. After it, keep Care by choosing a size, by the year or the quarter.
$500
Your Opening Day Kit, printed and shippedLook open on day one. A Now Open banner for the street, a welcome sign for your door, 100 offer postcards for every hand, 100 business cards for every pocket, each carrying your tested checkout code. Printed and shipped to you, US only.
$315
Everything above, at what we charge for each aloneWant one extra on its own? Ask, and it is quoted at exactly that price.
$6,565
Your investmentFixed, extras included. This is the price for our first five Launches, while we earn the stories for the next ones. After the fifth, $4,500.
$2,500
Sample: your announcement, ready to send. Built for the made-up course above.Sample: your one-page login map. You own every account.
Fixed Date or We Pay: done on time, or $250 off for every working day late. We run two Launches at a time, never more. Your quote names your Monday start.
Two ways to pay
In full, or half to lock your Monday and half on your done date. We go live once it is paid and you say go. By card, or in person at a Saturday seat.
Fixed Date or We Pay. If anything on your definition of done is missing on the done date on your quote, we keep working until it is done, free, and $250 comes off your price for every working day we are late. Ten working days late, the whole Launch is free: every dollar comes back and you keep what we built.
Done Means Done. If a line is there on your done date but does not work as written, tell us within 30 days and we fix it free within three working days; if it still does not work, it counts as late under Fixed Date or We Pay. If something breaks in the 90 days after your done date because of how we built it, we fix that free too.
Change your mind before your Monday start and every dollar comes back. All of this is written into our refund policy.
The clock
Ten days from your Monday start to your done date. Outside approvals, like a payment account or a domain, we start with you before your Monday. The date moves only by days we wait on you, on one of those approvals, or on someone outside our control, like an old web person who holds a login, and we tell you in writing that day. The date is met when every line is ready and tested; going live then waits only on your yes and any second payment.
What done means
Written on your quote, line by line, before you pay. Every list ends with phone and desktop checks, a real payment or submission through every checkout and form, and every link clicked.
Changes
By the third working day you see the direction; changing the look or the voice then is free and keeps your date. One more round of look and wording changes is included if you ask by the sixth working day. Changing the list itself is a new quote and a new date.
06 / Why this fast
One person decides. That is why it is fast.
Will Mosley, designer and developer, is the one person you deal with. He scopes every Launch, makes every call and checks every page before you see it. AI tools under his direction do the repetitive work, which is how months become ten days. One example from last week: a client's event poster existed only as a phone-sized AI image, so every word had to be re-set as real type before it could print. Under Will's direction the tools rebuilt it in 43 minutes, 152 text blocks, every one checked word for word against the original, and the file went to print as sharp vector type. Re-set by hand, that is about a week of evenings. That was print work, not a Launch, but it is the same way of working. Meet Will Mosley.
What else you could do
A freelancer
An hourly meter, and a date nobody promises.
An agency
A discovery call, a proposal, then their calendar.
Do it yourself
The learning, testing and fixing happen on your evenings.
Hire someone
A search, a salary and training before anything ships.
Wait
Your date does not move.
A Launch gives you all three: a fixed price before you pay, a done date we pay you for if we miss it, and the work in your own accounts.
07 / Not for you if
Better to know before you send it.
You want guaranteed sales, sign-ups or rankings. We guarantee the Launch and the date, not your market.
You want to be billed by the hour.
You want weekday meetings. Ours are Saturday mornings, 9 to 12.
You want claims you cannot back up, including medical claims.
You do not have half the price set aside yet, or someone else still has to say yes. For ongoing work, small or sizable, look at Care.
08 / Questions
Short questions. Straight answers.
How fast is the quote?
Send it on a working day before 3 PM and your quote, or the one question we need answered first, is back within two hours. Later than that, by 10 AM the next working day. Our most recent quote went out 79 minutes after the call ended: three Launches on one page, with the pay links.
What if you can’t do it?
We say so in the quote, before you pay a cent. We would rather turn it down than miss a date.
How do you get into my accounts?
However is fastest for you. Text or email the logins, or send an access invite. Logins are where most projects stall, so we take them the way you already work, and you get a one-page map of every login at handover. Change any password afterwards if you like.
Any other costs?
Your platform, domain and payment fees are paid by you, straight to those companies, in your own accounts. They sit outside the Launch price, and your quote lists them before you pay.
Can we talk first?
Yes. Thirty minutes on a Saturday morning, 9 to 12, at Switchyards, 217 Coxe Ave, Asheville, or by video. Up to two seats each Saturday. Ask for a Saturday seat.
09 / After your Launch
Keep us on with Care, in three sizes: Care $5,000 a year or $1,500 a quarter, Care Plus $10,000 a year or $3,000 a quarter, Partner $25,000 a year or $7,500 a quarter. A year gets two months free and three bonuses. Studio is $12,500 a month, one client at a time. Your handover names the right one.
Get my fixed price
Tell us what you want open. Your fixed price is back within two hours.
Three lines is enough: your name, your email and what you want open. Already talked to Will? That is all he needs; he has the rest. What comes back is a one-page quote with a link to pay, or the one question we need answered first: within two hours if you send it on a working day before 3 PM, otherwise by 10 AM the next working day. Ten days, or we pay you for every working day late, and you keep what we built.
From a client
Built with the people who hired us.
Start Right client work, named and dated.
Website
“I am thrilled with the site he completed for me ahead of schedule …”
James Werning, Fox & Fiddle ProductionsFilm
“Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.”
Brandon Bobart, Pisgah Peaks VenturesWebsite
“Will quickly assessed my aesthetic, audience, and messaging; then generated a perfectly suited website at breakneck speed after a quick survey.”
Andrew Capps, Capps ConsultingFilm
“The best part of working with you is just that you’ll really see things through to the end … I would definitely recommend anybody work with you, just because you’re brilliant, smart, hard working.”
Billy Merritt, Infinity Greens / StarTribeWebsite
“He is, hands down, the best web developer I have ever worked with. … I can’t even name a problem that he helped me solve, because he helped me solve all the problems, literally every single problem.”
Chasity Leake, The Celestial CollectionWebsite + strategy
“It really turned out great. I get excited when I read it.”
Joda Williams, Human Potential InitiativesIdentity
“Before Start Right, I didn’t have an identity for my startup. … The unique business cards help me close more deals that I wouldn’t have if I didn’t have them.”
Micah Valentine, Mobile Tech RoadsideWebsite
“Will built me a fantastic site and was helping me tailor it to my liking every step of the way. He even took me on a tour through the background of the site and set it up in a way that makes it easy for me to go back in and tweak things if necessary.”
David Santangelo, Shmoo MediaLogo + website
“The logo Will designed draws in my customers; It stands out above and beyond my competitors, and most importantly, it represents who I am and what I do.”
Zyzxca Vonschondorf, Lil Bit’s Boutique & Event PlanningLogo
“The logos look amazing! … I appreciate you understanding my vision”
Punam Medina, Shakti Shanti StudioFilm
“Will is delightful to work with and I highly recommend him if you are needing video production.”
Pam Granger Gale, Majik StudiosWebsite + strategy
“Today’s session completely blew me away. … I felt heard, supported, and creatively energized the entire time. I now feel confident moving forward with my website.”
Joda Williams, Human Potential Initiatives
Registration, Switched On Nowhere to send people on September 19, taking $195 registrations on September 27.
Return to Coherence The training page live September 19 to 20.
Two Pages and a List A rebuilt homepage body, a new assessment page and a practitioner list, in one block of hours on October 1.
Selected organizations and businesses for which creative, digital, branding, production or systems work has been produced, as a Start Right engagement or as an employee where the case says so.
