Brand · Start Right client
Shakti Shanti Studio
Punam Medina’s identity for Shakti Shanti Studio: six lockups and six symbols that hold up in one ink.
- Client
- Shakti Shanti Studio
- Year
- 2025
- Scope
- Brand identity
- Delivered
- 6 lockups and 6 symbols
The ask
An expressive mark that had to survive colour, background and available space changing.
What shipped
A twelve artboard identity family.
Shakti Shanti Studio wanted an identity as expressive as the practice itself. The mark joins a mandala, a butterfly and an infinity loop, and it holds up in full color or a single ink.
Start Right client brand work for Shakti Shanti Studio.
The logos look amazing! I appreciate you understanding my vision.
Punam Medina, Shakti Shanti Studio, on the logo work
01
Three ideas, one symbol.
The butterfly’s wings form an infinity loop, set inside a mandala of petals and vines. The symbol can stand alone wherever the name does not fit.
02
A palette with range.
Burgundy, gold, yellow and a burgundy to magenta gradient give the studio warm and bright options. Each background gets its own tuned color version.
03
Still itself in one color.
White on black and single-ink versions keep every line of the mandala intact, ready for embroidery, stamps and small print.
Up close
Drawn to hold at every size.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
01 project stories
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Build a more consistent brand
Tell us what you want open. You get a fixed price and a written definition of done within two hours. Pay in full, or half to lock your Monday. Ten days later it is done, or we pay you for every working day late, and you keep what we built.
Founding price $2,500, fixed, and never more than two Launches at a time. Fixed price, fixed date, or we pay you for every day late. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.
The Backlog Audit: one page, ten items, three piles
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.