Film & Video · StarTribe
StarTribe
Three ads for Billy Merritt’s StarTribe dance event, at 0:32, 1:31 and 1:27.
- Client
- StarTribe
- Year
- 2024
- Scope
- Video editing and versions
- Pieces
- Three ads, 0:32, 1:31 and 1:27
The ask
One event with two audiences: people who had not been yet, and people who had.
What shipped
Three ads for one event: 0:32, 1:31 and 1:27.
A short promo and a testimonial-led film for StarTribe, a community dance event in downtown Asheville. Each piece was finished in several shapes, so the same story could run on social, in ads and on the website.
Selected video project work by Will Mosley for StarTribe / Billy Merritt.
The best part of working with you is just that you’ll really see things through to the end … I would definitely recommend anybody work with you, just because you’re brilliant, smart, hard working.
Billy Merritt, Infinity Greens / StarTribe
Watch · 1:31
Watch the finished film
Experience StarTribe, the anchor of the three.
Watch on YouTube ↗Hosted on Will Mosley’s own channel and linked rather than embedded.
Watch both pieces
The promo and the testimonial film
Two formats from one event.
01
Energy in thirty-five seconds.
The promo moves from dusk crowd to DJ to dancers in quick, rhythmic cuts, then lands on the event card. A text-free web hero version lets the footage sit behind a website headline.
02
Attendees tell the story.
The longer edit is built around short interviews with people at the event, set against dancing and night footage.
03
Formats planned from the start.
Every piece was delivered in more than one shape: 4:5 for feeds, 16:9 for the website and a separate cut for a Facebook ad.
Up close
Motion, color and people.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
03 project stories
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