Selected work / Brand
Mobile Tech
A roadside identity built to be recognized wherever the work happens.
Start Right client identity work. The accompanying website direction is an unlaunched concept.
The project
What the work needed to do.
The communication problem
A roadside service needs a recognizable presence across the places customers encounter it: a vehicle, a business card, and a website. The communication has to make the business easy to identify before a visitor reads the details.
The design approach
The identity carries a consistent visual language into practical applications. The website direction extends that presence with a prominent towing image and a service-led first impression. Keeping the pieces together shows how a brand can work across physical and digital touchpoints.
The work
Identity work and application presentations, accompanied by an archived website concept.
- A coordinated identity rather than a collection of unrelated graphics.
- Business-card presentation connects the mark to an everyday customer handoff.
- Website concept shows a complementary digital direction.
A closer look
The supporting work
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