Brand · Start Right client
Mobile Tech
An identity and business cards for Micah Valentine’s Mobile Tech Roadside General Auto.
- Client
- Mobile Tech Roadside General Auto
- Years
- 2024 to 2025
- Scope
- Identity and applications
- Website
- Direction only, never published
The ask
A roadside business that had to be recognisable on a van, a card and a screen before anyone read a word.
What shipped
An identity carried across vehicle, print and web, with a website concept.
Mobile Tech needed to look established at the roadside, on a vehicle and in a customer’s hand. The identity turns a single handshake mark into a working kit for a small towing and roadside business.
Start Right client identity work. The accompanying website direction is an unpublished concept.
Before Start Right, I didn’t have an identity for my startup. … The unique business cards help me close more deals that I wouldn’t have if I didn’t have them.
Micah Valentine, Mobile Tech Roadside
01
One mark, built for distance.
The handshake is drawn as a solid silhouette, so it holds up at a glance and at small sizes. Paired with a plain sans wordmark, it works in black on white or reversed out of black.
02
Made for the handoff.
The card puts the mark on one side and the full service list on the other, so a stranded driver keeps both the name and the reason to call.
03
From card to vehicle to web.
The magnet reduces the system to mark, name and number, the three things a passing driver can read. The unpublished website direction carries the same dark palette.
Up close
Simple enough to read at speed.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
01 project stories
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