Selected work / Commerce
New Human Product Photography
A consistent visual treatment across the product range.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
A product collection benefits from images that belong together. Changes in bottle size and label content need to remain clear without making the catalog feel visually fragmented.
The design approach
The selected photographs show repeated framing and a consistent treatment across different bottles. Grouping them as one production collection makes the attention to product presentation visible, rather than treating every SKU as a separate portfolio achievement.
The work
A representative product-photography collection from the preserved press archive.
- Product framing across multiple bottle sizes.
- Readable product presentation.
- A cohesive image family for catalog and commerce contexts.
A closer look
The supporting work
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