Product & Commerce · New Human

New Human Product Photography

Forty two New Human products, shot in one session on one set so the range matches.

Client
New Human, ProtoGenx line
Year
2021
Scope
Product photography
Set
42 photographs, one session

A full ProtoGenx range photographed in a single session, each bottle set among fresh flowers, crystals and stone. The same ledge, light and lens height carry from 1 oz droppers to 8 oz bottles, so the catalog reads as one family.

Work by Will Mosley during his tenure as Creative Director at New Human.

Adrenal Care 4 oz on location with flowers and stone

01

A set that travels.

A pale ledge, a soft tree line behind and a rotating cast of flowers and mineral specimens. Each product gets its own arrangement while horizon, light and depth of field stay fixed.

A 1 oz dropper, a 4 oz and an 8 oz bottle from the same set

02

Scale without clutter.

Tall 8 oz bottles sit beside larger props. 1 oz droppers are framed tighter among small stones. The orange label stays the brightest, sharpest element in every frame.

Twelve of the forty-two photographs from the session

03

Built for the grid.

Every image is a square master of more than 3,000 pixels, ready to crop for product pages, catalogs and social. Seen together, the set reads as a single collection.

Up close

The label is always the hero.

The orange label stays the sharpest element in every frame.
The orange label stays the sharpest element in every frame.
Mineral specimens add scale and texture without competing.
Mineral specimens add scale and texture without competing.
Fresh flowers change per product while the set stays constant.
Fresh flowers change per product while the set stays constant.

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