“There was no one who could match his skill in developing and maintaining our extensive online store, generating successful landing lead pages, managing email campaigns, live webinars, custom server process programming, and online course development.”Ann Sharpsteen, New Human
Will’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. All work
Dr. King’s by King Bio · drkings.com
A decade of orders. One quiet afternoon to switch.
drkings.com moved from WooCommerce to Shopify, with every order, page and wholesale account coming along.
Ready for 5 days behind a registrar login, then live in 1 afternoon3:08 PM payments off → 3:17 PM serving
- 10 yearsof orders moved, then checked against the old store, order for order.
- Everypage rebuilt, and every old address redirects, so no link breaks.
- 156old addresses redirected, each tested in both slash forms.
- 350/352automated launch checks green across pages and redirects.
- 8 minfrom closing the old checkout to pointing the domain at the new store.
- 5 daysone stage a day, to bring wholesale onto the retail storefront.
The case, cut down
The new store, in six, fifteen or thirty seconds.
December 2025 to July 2026 · Before the move
First, the store got a new look.
Months before the switch, the site got a safe place to change, then a redesign from the homepage down. That design is the one the move carried across.
01Safer updates
A test copy, so updates stop breaking the store.
Plugin updates kept taking the live site down. In December 2025 Will proposed a separate development server: a private copy of the site where every change is tested before customers see it. It became a private test copy of the site, and the whole June to July 2026 redesign was built there first.
A private test copy of the siteWhere changes are built and tested
- Private, IP restricted
- Not indexed by search
- No customer data
drkings.comWhat customers see
02Homepage
A homepage that opens on the product lines.
A full-width slider, one slide per line, with the shop tiles right below it.
Looks incredible!
Director of Marketing, Dr. King’s
03Header and navigation
Every page, two clicks away.
The header was rebuilt with menus that open into full panels on a computer and a clean accordion on a phone. Search, cart and the newsletter pop-up were redone in the same pass.
It looks so much better amazing work!
Director of Marketing, Dr. King’s
04Our Story
The brand’s history, told as a timeline.
The Our Story page became a row of milestones, each with its own icon, opening into the chapter behind it.
- 45+Years agoA mission begins.
- 891989King Bio is founded.
- →TodayEach milestone opens into its own chapter.
So impressed with the page.
Director of Marketing, Dr. King’s
05The 8 Essentials
Eight pages. Eight icons. One system.
Dr. King’s Eight Essentials got a page each, a custom icon each and a hero that ties all eight together.
Will it’s amazing!!! … I’m so impressed you did that and love how it elevates the site.
Director of Marketing, Dr. King’s
06Visual quotes
Words, set like pictures.
Quotes and product-line images were designed as pictures in the brand’s own colours, so a line of text could hold a page the way a photo does.
Looks amazing
Director of Marketing, Dr. King’s
07The brand mark
The mark, ready for every screen.
The Dr. King’s wordmark, prepared as clean artwork for drkings.com, down to the icon in the browser tab.
INCREDIBLE!
Director of Marketing, Dr. King’s
08Why move
Band aid after band aid.
In June 2026 about 90 failed bot orders hit the WordPress store in a few weeks, then a run of suspect orders in July. Each fix was another plugin, and every plugin was one more update that could take the site down. The fix that lasted was a better controlled platform: the move to Shopify.
Wordpress was band aid after band aid, when the solution was moving to a better controlled environment.
Will, Creative Director
- June 2026About 90 failed bot orders in a few weeks
- PatchA security plugin
- PatchAnother plugin, then another
- July 2026More suspect orders
- The fixMove to a better controlled platform
August to October 2026 · The move
Then, the move.
Everything the store had, carried to Shopify without breaking what customers knew.
09Method
Back up first. Rehearse second.
Nothing ran on the live store until it had worked on a copy.
- 01AuditWhat moves, what stays
- 02Back upVerified in two places
- 03CopyA staging store
- 04RehearseA full trial import
- 05ReconcileMatched to the source
- 06SwitchLast, and small
10Data
The tool said success. It wasn’t.
Old failed orders had come across looking like sales. Checking against the source records caught them before anyone reported a single figure.
Import toolSuccess
Old failed ordersCounted as sales
Checked against source recordsFound and removed
Old store vs new storeOrder for order
11Storefront
Same store customers knew. New platform underneath.
Regular customers should feel at home on day one, so the rebuild matched the old store section by section. Drag to compare.
Checked on a computer and on a phone, page by page, before launch.
12Operations
Orders still have to leave the building.
Every barcode was matched to the warehouse system, and when the warehouse needed more time, the team shipped in house until it was ready.
13Cutover
The step you can’t undo goes last.
The switch was planned a week out and checked against the live internet, not one computer. On the day, it was boring on purpose.
- 3:08Old checkout closed.
- 3:10New store opened.
- 3:16Domain pointed at it.
- 3:17Store serving.
- 3:43Secure certificates live.
14Wholesale
Practitioners and stores, on the same storefront.
Wholesale had lived on a separate portal with separate logins. Instead of building a custom one, it moved onto the business features the store already paid for.
1 storefor retail and wholesale, one login each.
3 tiersof wholesale pricing, each its own price list.
5 daysone stage a day, from price lists to invitations.
15The family
One house, many brands.
King Bio’s lines share one design system and one render pipeline, with the Carolina Bison farm store next.
16The store today
Scroll the whole page.
17In their words
What the team said along the way.
Amazing news Will!
Paid media agency partner
You are awesome!!! Thank you
Customer Support Supervisor, Dr. King’s
You’re awesome Will thanks.
Director of Marketing, Dr. King’s
You’re awesome thanks!
Director of Marketing, Dr. King’s
Thanks Will for the update appreciate you!
Director of Marketing, Dr. King’s
18Close-out · November 2026
The old platform, fully retired.
The move ended where it started, with a backup. The old WordPress server was retired in four steps, in order, and nothing was switched off before it was proven safe. The paid account is closed last, so the store stops paying for a server it no longer uses.
- 01November 4Backed upA full copy of the old site, 2.83 GB, verified by checksum against the server.
- 02November 6Shut downOnly once the copy matched. Then checked: the old address answers nothing.
- 03November 6Old keys removedThe access keys for the old server, taken off the computer that used them.
- 04LastAccount closedThe paid account is closed last, once nothing depends on it.
- 1server retired.
- 1verified backup, 2.83 GB.
- 3 + 1host keys and key pair removed.
- 0data lost.
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One accountable contact: Will Mosley. Start Right, Hendersonville. 19 years in the work.Meet Will →
CreditWork by Will Mosley as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. Customer data, revenue, vendors and people are held back, and so are the old server’s details and backup. The products and labels are King Bio’s; no product claims are made here. “Before” image: Internet Archive, July 2026. Redesign screens are from June and July 2026, before the move. Quotes are from colleagues and partners, credited by title.