Selected work / Commerce
Live by 3:17
Five days blocked on a registrar login, then one record edit and a verified cutover in an afternoon.
Work by William Mosley as Creative Director at King Bio (Dr. King’s Natural Medicine), during his employment. Start Right was not engaged on this project. This is William’s individual professional contribution as an employee, shown with employer credit.
The project
What the work needed to do.
The communication problem
A decade old store had been rebuilt, reconciled and rehearsed, and then sat finished for five days because nobody held the registrar login. Everything else was ready: the runbook written, the rehearsal done, the DNS time to live already lowered that week. The risk was not the build. The risk was that the one irreversible looking moment, pointing a live commercial domain at a new platform, would happen in a hurry on the day the login finally arrived.
The design approach
Make the switch itself boring. Turn card payments off on the old site first so no order could land in two places, take the new store out of private mode, then edit one record. Verify with a script rather than by eye, because the workstation still resolved the domain to the old server through a hosts file entry kept for the old admin, and anything checked in that browser would have lied. When five reports came in from the live site that same afternoon, reproduce each one as a measurement before touching it, test the patch against production, then pull every pushed file back and compare it byte for byte to confirm the platform had kept it.
The work
The store open on its own domain the same afternoon, with 350 of 352 automated checks green, company email untouched, and four of five same day reports fixed and verified within two hours.
- Payments off on the old site at 3:08 PM, one DNS record edited at 3:16, serving from the new platform at 3:17.
- Both certificates issued by 3:43 PM. Email, DKIM, SPF and DMARC records were not touched.
- 350 of 352 checks green across 24 key pages and 156 legacy redirects in both slash forms. The two failures are a single reserved platform path a redirect cannot override.
- The scroll bug reproduced as a number before it was touched: 60 wheel ticks of 120 pixels moved the page 460 pixels and left it on the second panel.
- Every product page audited against the approved label the same morning. Twelve were wrong, including one showing another product’s list. All 35 corrected and rechecked.
A closer look
The supporting work
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03 project stories
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Bring your products into focus
Tell us what you want open. You get a fixed price and a written definition of done within two hours. Pay in full, or half to lock your Monday. Ten days later it is done, or every dollar comes back and you keep what we built.
Founding price from $2,500, and never more than two Launches at a time. Fixed price, fixed date, or it is free. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.
The Backlog Audit.
One page. Ten items. Three piles.
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.