“You really know how to make a grown women cry. The site looks just beautiful. Something I have wanted to tackle for a long time. Your skill level and professionalism is something to marvel at.”Anne Willis, de la terre Skincare
Will’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. All work
Dr. King’s by King Bio · Wholesale orders
A new account, ordered on the same call.
After wholesale moved to Shopify’s own B2B, a practitioner who called to open an account could wait up to an hour for wholesale pricing. Now it attaches in about 30 seconds, while they are still on the phone.
New account on the line
- 1Customer service adds the companyName, contact and shipping address, the usual way.
- ✓Wholesale pricing attaches by itselfPrice list and order-size tiers, no waiting on a sync.
- ✓Order taken at the wholesale priceBefore the caller hangs up.
~0:30from new company
to ready to order
to ready to order
- 60 minthe longest a new account could wait for wholesale pricing before.
- ~30 secfrom adding the company to ready to order, tested live.
- 1 callthe order is taken while the new account is still on the phone.
- ~95%of the 20 doctors put in on day one went through without a hitch.
01 · The wait
The price was right. Just an hour late.
Wholesale pricing reached a new account on an hourly sync. So when a new practitioner called to place a first order, the order customer service started on the call priced at retail.
- Retail on the callA first order started at the wrong price.
- CallbacksTake the details, hang up, call back once pricing landed.
- Doubt in the new systemTo the team it looked broken, right after the move.
02 · The fix
Priced the moment it exists.
One Shopify Flow, live since October 30. When customer service creates a new company location, the Flow places it straight into the wholesale market, which carries the price list and the order-size discount tiers.
TriggerCompany location createdCustomer service adds a new account in the admin.
ActionAdd it to the wholesale marketOne Admin API request, run instantly.
ResultReady to order at wholesale
- Wholesale price list
- Order-size tiers
- Create order, right away
Safety netThe hourly syncs stayed on. They catch anything the Flow misses and still handle the rarer higher tiers. The same pass restored the wholesale catalog to its market, put back a missing order-size tier and confirmed customer service had every permission it needs for draft orders and companies.
03 · The proof
Tested live, with customer service on the line.
On November 2 a test wholesale account was added the way a phone order runs. Within 30 seconds it sat in the wholesale market with the wholesale catalog, and Create order was ready. A real new account added the same morning got the same treatment on its own.
Store figures blurred. Only the test account appears; real accounts are left out.
- Test account priced in about 30 seconds
- Real new account priced on its own
- New retail customer added without trouble
04 · Day one
Twenty doctors in. One snag.
The same afternoon, customer service put the Flow to work on real phone orders.
“Good news, I just put in 20 doctors and I only had trouble with 1.”
“…that thing boots up in like a mil second.”
Customer Support Supervisor, Dr. King’s
- ~95%of the doctors put in on day one went through without trouble.
- 10 of 10Flow runs completed that day. 0 failed.
“…no double entries !! 😊”
Customer Support Supervisor, Dr. King’sOn store accounts: shipping now shows the store name, with no duplicates.
“THANKS Will! This is perfect!”
Customer Support Supervisor, Dr. King’sOn wholesale support.
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CreditWork by Will Mosley as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. Timings are from a live test in the Shopify admin on November 2, 2026. Day-one figures are customer service’s own count and the Flow’s run log that day; the quotes are from a colleague, credited by title. No customer, practitioner, order or revenue detail appears here, and no one at the brand is named. The products are King Bio’s; no product claims are made here.