Product & Commerce · New Human
New Human Commerce
New Human’s storefront and product templates, with product education and checkout on the same page.
- Client
- New Human
- Years
- 2019 to 2023
- Platform
- WordPress and WooCommerce
- Scope
- Storefront design and development
New Human sells a large botanical catalog, and much of it needs explaining before it sells. The storefront, product templates and printed education pieces share one product language.
Work by Will Mosley during his tenure as Creative Director at New Human.
We designed a system where they could enter in the information on our WordPress site, and then it would use PHP and HTML CSS to generate a label template. Save a lot of man hours.
Isaac Switzer, Office Manager, New Human. New Human, where Will Mosley was Creative Director. Start Right was not engaged.
01
A grid that sells quietly.
Every product gets the same card: bottle photograph, name, price and one Add to cart button. Sale badges sit in a fixed corner, so promotions never disturb the grid.
02
One product record, many outputs.
A custom product template renders the shopping page and, in label mode, a print-ready supplement facts panel with batch, date and lot. The store became the source for print.
03
Education in the same system.
Topic flyers share a fixed layout: a featured bottle, an image band, a short article and related products. Stress and Circulation editions show how the format repeats.
Up close
Commerce and content, one language.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
02 project stories
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