Selected work / Commerce
New Human Commerce
Connecting product information with a storefront experience.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
An information-heavy product business needs a storefront that can introduce its products and give visitors a path into the catalog. The educational material and the buying interface need to feel connected.
The design approach
Archived interface views show how product presentation and storefront entry points were organized. Preserved template work supports the implementation history behind that visible experience. The case concentrates on the customer-facing interface rather than isolated pieces of code.
The work
Historical commerce interface design and associated product-template work.
- Product education within a commerce context.
- A consistent storefront presentation.
- Interface work supported by preserved implementation artifacts.
A closer look
The supporting work
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