Catalogs · Human Potential Initiative
Human Potential Book
The 60 page book Joda Williams wrote, designed and set as a print proof.
- Client
- Human Potential Initiative
- Author
- Joda Williams
- Scope
- Layout and production
- Format
- 60-page proof, eight chapters
A long-form book proof for the Human Potential Initiative, set from cover to back matter. The design gives a dense subject a calm, repeatable structure across eight chapters.
Human Potential Initiative project work. Joda Williams is credited as the author; this portfolio presents the design and production artifact.
01
Chapter openers with a numeral.
Each chapter starts with an oversized coral CHAPTER and a tall numeral set behind the title. The device repeats eight times and signals every new section at a glance.
02
One device, eight times.
Across the book the opener never changes shape. Only the title and numeral move, so a reader always knows where a new idea begins.
03
Quiet pages that carry weight.
Body pages use generous margins, spaced serif headings and coral panels for key passages. Images sit in fixed positions so the reading rhythm holds.
Up close
Typography that holds for sixty pages.
Go deeper
Explore the complete publication
Open the complete project PDF to see the full sequence beyond these selected pages.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
01 project stories
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