Catalogs · Start Right

Wellness Wealth Blueprint

Start Right’s own 25 page guide for wellness practitioners, with the flyer and ads that promote it.

Client
Start Right (self-initiated)
Year
2024
Scope
Design and campaign system
Format
25-page guide, flyer, 5 ad sizes

Start Right’s own 25-page guide for wellness practitioners, with the flyer and ad set that promote it. One visual idea carries a book, a print piece and five ad formats.

Self-initiated Start Right marketing work by Will Mosley.

A problem page paired with its solution page

01

Problem, then solution.

The interior pairs each problem page with a solution page of numbered steps. Two full-bleed dividers split the book into getting customers and growing their value.

The print flyer and ad set that carry the same look

02

One look, every format.

The same model, moon and palette carry into a print flyer and five ad sizes. Each piece ends at one QR code and one address.

Up close

A voice the audience recognizes.

Gold script and line art give the cover its voice.
Gold script and line art give the cover its voice.
Numbered steps turn advice into a checklist.
Numbered steps turn advice into a checklist.
The flyer ends at one QR code and one address.
The flyer ends at one QR code and one address.

Go deeper

Explore the complete publication

Open the complete project PDF to see the full sequence beyond these selected pages.

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Founding price $2,500, fixed, and never more than two Launches at a time. Fixed price, fixed date, or we pay you for every day late. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.

Free worksheet

The Backlog Audit: one page, ten items, three piles

Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.

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