Selected work / Catalogs
Wellness Wealth Blueprint
A branded guide with enough structure to carry a longer conversation.
Self-initiated Start Right marketing work by Will Mosley.
The project
What the work needed to do.
The communication problem
A lead magnet needs to feel like a useful publication. A cover alone is not enough: the interior has to sustain the visual identity and give the material a readable structure.
The design approach
The 25-page guide carries Start Right branding into an introduction and recurring interior layouts. Its longer format demonstrates how a focused marketing asset can become a coherent publication.
The work
A complete 25-page branded guide, represented by its cover and selected interiors.
- Lead-magnet packaging for a defined audience.
- A coordinated cover and interior system.
- The portfolio’s single featured Start Right self-work case.
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A closer look
The supporting work
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