Selected work / Collateral
Bionetics Education Series
Five flyers. One recognizable campaign.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
A multi-topic education campaign has to make every piece feel related while allowing each subject to stand on its own. It also needs enough structure to carry substantial information on both sides of a flyer.
The design approach
Large imagery and clear opening statements introduce each topic. Repeated typography, color relationships and information blocks carry the campaign across five two-sided pieces. The complete fronts and backs show how the system holds together across the whole series.
The work
Five coordinated, two-sided flyers: ten complete faces presented as one campaign.
- One visual system across five topics.
- Fronts establish the subject; backs carry the supporting information.
- Full pieces preserve the reading sequence and show the extent of the work.
A closer look
The supporting work
Explore the complete pieces and selected details. Open any image for a larger view.
03 project stories
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