Collateral · New Human
Bionetics Education Series
Five two-sided flyers for New Human, ten faces run as one campaign.
- Client
- New Human
- Scope
- Campaign and print design
- Format
- Five two-sided flyers
- Topics
- Balance, stress, flower essence, nutrition, shared energy
An education campaign that explains five separate topics across ten printed faces. Each flyer opens with a single image and a clear promise, then the back carries the depth.
Work by Will Mosley during his tenure as Creative Director at New Human.
If you are looking for a full-stack web developer and designer you won't get better and more seamless work. We never had to wait for 'bugs' or 'kinks' to be worked out.
Lee G. Woolley DNM BNC, President and Founder, New Human. New Human, where Will Mosley was Creative Director. Start Right was not engaged.
01
A lockup that travels.
Every front starts in the same place: the Bionetics mark at top left, New Human at top right, a red headline beneath. Readers recognize the series before they read the topic.
02
The back does the teaching.
Backs shift to longer reading: section heads, a secondary image and a boxed call to action. The same type scale keeps dense copy calm.
03
Ten faces, one system.
Laid side by side, the backs show the discipline underneath the series. Column widths, image placement and the closing call to action repeat on every piece.
Up close
A system you can see in every corner.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
03 project stories
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