Collateral · New Human
SV2.0 Insight
A two page equipment piece and sales sheet for New Human’s SV2 Insight.
- Client
- New Human
- Years
- 2017 to 2018
- Scope
- Sales collateral design
- Format
- Two-page piece and companion sheet
Sales collateral for the SV2.0 Insight, a high-ticket practitioner system. A two-page piece and a companion sheet walk a prospect from the promise to the hardware to the next step.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
Lead with the outcome.
The first page opens on people, not hardware, with the product name set large in orange. The device appears lower down, once the reader knows why it matters.
02
Hardware made legible.
Callouts label each component around a single product photograph. The second page breaks the attachments into short headed sections.
03
A sheet for the follow-up.
The companion sheet restates the offer on one page: a clear headline, the full kit, a strip of use cases and an orange band with the call to action.
Up close
Built for the sales conversation.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
03 project stories
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Put your next conversation on paper
Tell us what you want open. You get a fixed price and a written definition of done within two hours. Pay in full, or half to lock your Monday. Ten days later it is done, or we pay you for every working day late, and you keep what we built.
Founding price $2,500, fixed, and never more than two Launches at a time. Fixed price, fixed date, or we pay you for every day late. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.
The Backlog Audit: one page, ten items, three piles
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.