Selected work / Collateral

SV2.0 Insight

Sales collateral for a considered equipment purchase.

Work by Will Mosley during his tenure as Creative Director at New Human.

Selected original artwork · Explore the complete pieces below.

The project

What the work needed to do.

The communication problem

A high-ticket equipment purchase calls for a more substantial introduction than a product name and image. The sales material needs to connect the device, its context and the information a prospect is being asked to consider.

The design approach

The two-page equipment piece pairs product imagery with a structured explanation. A companion sheet extends the sales presentation while keeping the equipment family recognizable.

The work

A two-page equipment piece and a companion sales sheet.

  • Device imagery within a fuller sales presentation.
  • A clear hierarchy for product and supporting information.
  • Companion collateral grouped as one equipment story.

A closer look

The supporting work

Explore the complete pieces and selected details. Open any image for a larger view.

Equipment piece — page 1
Equipment piece — page 1
Equipment piece — page 2
Equipment piece — page 2
Companion sales sheet
Companion sales sheet

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