Dr. King’s Natural Pet

The communication problem

Pet products need a family resemblance while remaining easy to distinguish. The design also needs to work on the bottle itself, where the available space and reading scale are very different from a flat presentation.

The design approach

The newer bottle direction carries consistent typography and distinct pet imagery across cat and dog products. The selected evidence shows the label in its intended bottle form, keeping the focus on the redesign rather than the earlier carton format.

The work

May 2026 V2 cat and dog bottle presentations showing the updated label family.

• One coherent family with product-level distinction.
• Typography considered in the context of a bottle label.
• Newer bottle evidence leads this case; the old carton is not the featured design.