Collateral · King Bio
Dr. King’s Natural Pet
King Bio’s cat and dog labels, updated together in May 2026 so they read as one family.
- Client
- King Bio, Dr. King’s Natural Pet
- Year
- 2026
- Scope
- Label redesign and bottle renders
- Range
- 9 products: 4 cat, 5 dog
The Dr. King’s Natural Pet line moved from a carton to a label on the bottle itself. Nine products share one layout, while species, symptoms and a portrait of the animal tell each apart at a glance.
Work by Will Mosley as Creative Director at King Bio, during his employment.
01
A system on a small canvas.
Every label uses the same grid: the Natural Pet mark, a CAT or DOG tag, the product name in green, three symptom lines and a centered pet portrait.
02
Different at a glance.
The animal portrait and species tag carry the distinction, so a shopper can find the right bottle before reading a word. A shared green band at the base keeps the family together.
03
The whole wrap, resolved.
Laid flat, the label shows how the front panel, directions and barcode fit around the bottle. The same files drive print, the renders and the product-page gallery.
Up close
Built to be found on a shelf.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
03 project stories
More in Collateral
Related projects, each with its own scope and credit.
Collateral
Bionetics Education Series
Five two-sided flyers for New Human, ten faces run as one campaign.
Work by Will Mosley during his tenure as Creative Director at New Human.
Explore the work
Collateral
Chinese Elements Series
Five reference posters for New Human, one per element, on a shared layout.
Work by Will Mosley during his tenure as Creative Director at New Human.
Explore the work
Collateral
SV2.0 Insight
A two page equipment piece and sales sheet for New Human’s SV2 Insight.
Work by Will Mosley during his tenure as Creative Director at New Human.
Explore the workYour next project
Build a more consistent brand
Tell us what you want open. You get a fixed price and a written definition of done within two hours. Pay in full, or half to lock your Monday. Ten days later it is done, or we pay you for every working day late, and you keep what we built.
Founding price $2,500, fixed, and never more than two Launches at a time. Fixed price, fixed date, or we pay you for every day late. Anything bigger than ten days is split into consecutive Launches, each with its own date and its own guarantee.
The Backlog Audit: one page, ten items, three piles
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.