Selected work / Catalogs
WellnessPro
Giving a complex product a clear sales presentation.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
Equipment needs more explanation than a product photograph can provide. A distributor brochure must introduce the product, give it context and organize detail into a readable sequence.
The design approach
Product imagery, lifestyle photography and explanatory panels establish different levels of information. Consistent headings and page structure let readers move from the broad introduction into more detailed product material.
The work
A complete two-sided distributor brochure and an eight-page patient booklet, with original artwork and both complete PDFs.
- A complete editorial object rather than disconnected sales slides.
- Product imagery and supporting panels work together.
- Recurring hierarchy makes a dense offering easier to browse.
Go deeper
Explore the complete publication
Open the complete project PDF to see the full sequence beyond these selected pages.
The companion piece
Eight pages for the patient conversation
The original booklet extends the brochure’s visual language into a longer reading experience.
A closer look
The supporting work
Explore the complete pieces and selected details. Open any image for a larger view.
03 project stories
Continue exploring
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Make your offering easier to understand
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