Catalogs · New Human
WellnessPro
A distributor brochure and an eight page patient booklet for New Human’s WellnessPro.
- Product
- WellnessPro+ by Electromedical Technologies
- Year
- 2021
- Scope
- Print design and layout
- Format
- Two-sided brochure and 8-page booklet
A distributor brochure and an eight-page patient booklet for the WellnessPro+ device. Warm family photography and clean product views let a technical purchase read as a personal decision.
Work by Will Mosley during his tenure as Creative Director at New Human.
Will always meets challenges with new eyes and ideas, things I would never think of, then completes them with skill and imagination that usually goes beyond what was expected.
Scott Johnson, Vice President, New Human. New Human, where Will Mosley was Creative Director. Start Right was not engaged.
01
Warmth first, hardware second.
The booklet opens on a candid family photograph and a light teal headline, not the device. The product arrives on page two, cut out cleanly against white.
02
One teal, many jobs.
A single teal carries headlines, the logo and the call to action. Body copy stays in a quiet gray, so the hierarchy is set by color rather than weight.
03
Two readers, two formats.
Distributors get a compact landscape brochure with pack contents and ordering on one face. Patients get eight portrait pages with more room to explain.
Up close
Built for a considered purchase.
Go deeper
Explore the complete publication
Open the complete project PDF to see the full sequence beyond these selected pages.
The companion piece
Eight pages for the patient conversation
The original booklet extends the brochure’s visual language into a longer reading experience.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
03 project stories
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