Catalogs · New Human
Celicore Product Catalog
New Human’s Celicore catalog: thirty five formulas set on one page grid.
- Client
- New Human, Celicore line
- Scope
- Catalog design and layout
- Format
- 8-page catalog, Letter
- Range
- 35 formulation codes
A product catalog for the Celicore line, designed to introduce the range and then let readers scan it. Eight pages move from an emotional cover into a disciplined formulation grid.
Work by Will Mosley during his tenure as Creative Director at New Human.
There was no one who could match his skill in developing & maintaining our extensive online store, generating successful landing lead pages, managing email campaigns, live webinars, custom server process programming, and online course development.
Ann Sharpsteen, former President, New Human. New Human, where Will Mosley was Creative Director. Start Right was not engaged.
01
A grid that scales.
Every formulation gets the same unit: numbered circle, bottle, code, name and one line. Three columns hold the pattern across three pages without variation.
02
Pauses between the data.
Wide photo bands and a full-page image break up the product grids. The rhythm keeps a reference document from feeling like a spreadsheet.
03
A quiet close.
The back cover trades the grid for one warm photograph and a short welcome. The catalog ends the way it began, with people rather than product codes.
Up close
Consistency at the scale of a product line.
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