Selected work / Catalogs
Celicore Product Catalog
A consistent way to navigate a product family.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
A product family needs more than a set of individual labels. Readers need a way to understand the collection, recognize sections and compare information without learning a new layout on every page.
The design approach
A strong opening gives the catalog a recognizable identity. Repeated product entries, headings and educational sections then organize the material into a predictable reading experience. The family-level view is what makes this useful catalog proof.
The work
A complete product catalog, represented here by its opening and selected interior pages.
- A distinct introduction to the product collection.
- Repeatable product and section hierarchy.
- An editorial system designed to carry a larger body of information.
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A closer look
The supporting work
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03 project stories
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