Selected work / Brand
Oklahoma Climate Solutions
Everyday branding for a practical service business.
Design by Muhammad Talha, Start Right’s brand design partner. Shared from his portfolio with permission. These examples represent his design work, rather than a claim that Start Right held the original client engagement.
The project
What the work needed to do.
The communication problem
A heating and cooling business needs to be recognizable in ordinary customer touchpoints. The identity has to communicate the category while remaining clear across backgrounds and smaller applications.
The design approach
A heating-and-cooling symbol works with supporting typography and contrasting treatments. The business-card presentation puts the identity into an everyday format, making the commercial use easy to understand.
The work
A partner-portfolio identity board with logo treatments and business-card presentation.
- A symbol that relates directly to the service category.
- Light and dark applications.
- An everyday business-card format.
A closer look
The supporting work
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