Selected work / Brand
The Sugar Papi
A playful food identity with a repeatable graphic language.
Design by Muhammad Talha, Start Right’s brand design partner. Shared from his portfolio with permission. These examples represent his design work, rather than a claim that Start Right held the original client engagement.
The project
What the work needed to do.
The communication problem
A playful food brand needs a character customers can recognize and a visual language that can carry into more than one logo placement.
The design approach
The cupcake character anchors the identity, while the repeated pattern gives the presentation an additional graphic tool. Together they create a warmer and more expressive direction than a wordmark alone.
The work
An archived partner identity presentation featuring the character, wordmark and repeat pattern.
- An illustrative cupcake character.
- A recognizable wordmark relationship.
- A repeat pattern that extends the identity.
A closer look
The supporting work
Explore the complete pieces and selected details. Open any image for a larger view.
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