Brand · Partner design
The Sugar Papi
Muhammad Talha’s identity for Sugar Papi: a character, a wordmark and a repeat pattern.
- Client
- The Sugar Papi
- Designer
- Muhammad Talha
- Scope
- Identity, pattern and signage
- Colors
- Plum and pink
A playful identity for a dessert brand, led by a cupcake character and a hand-drawn stacked wordmark. The pattern and sign show how far one character can travel.
Design by Muhammad Talha, Start Right’s brand design partner. Shared from his portfolio with permission. These examples represent his design work, rather than a claim that Start Right held the original client engagement.
01
Character and name together.
The cupcake sits in the crook of the stacked letters, so symbol and wordmark lock up as one. Plum and pink keep it sweet without becoming childish.
02
A pattern for everything else.
The cupcake repeats at different angles across a plum ground, giving the brand a surface for packaging, bags and walls.
03
Seen at night.
A backlit sign on a dark wall shows the lockup in a storefront setting, where contrast and a simple silhouette matter most.
Up close
One character, many surfaces.
The complete work
Original pieces
The original files, shown whole. Open any image for a larger view.
02 project stories
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