For Amcase: what a first week with Start Right Team Max could look like, in your brand and built from your live site. Concept, not live. Nothing on your site was touched.

Team Max concept for Amcase

One complex build a week, starting with a room planner.

Start with a free request
The new Amcase homepage first screen: Build. Beautiful. Better. on your slate blue beside your casework photo, with Start a room plan and Request a Quote
The new homepage, first screen. Concept, not live.

A note from Will

Hi Amcase team,

I’m Will Mosley. I run Start Right, based in Hendersonville. I build websites and the harder pieces behind them for North Carolina businesses.

This is what a first week with us could look like for Amcase: your homepage, rebuilt around your casework, and the Week 1 build, a room based casework planner. A designer or facility team picks a market and room, sets out workflow and storage, arranges functions on a wall, chooses finish and hardware direction from your standard finishes, and sends a room brief for your engineering team to review.

Every photo, finish name and fact here comes from amcase.com. New headlines and buttons are marked as suggested, the room is fictional (Northline Learning Lab) with sample answers, and anything only you can supply is a bracketed placeholder. The planner makes no drawing, code, dimension or price decision. Nothing on your site was touched.

Will Mosley, Start Right · Wed Nov 11, 2026

Today

Your homepage today

amcase.com on a computer and on a phone, the whole page. Scroll inside each frame. The dark band is a video block, which does not play in a still capture.

Amcase homepage today on a computer, the whole page
As a visitor saw it on Wed Nov 11, 2026.
Amcase homepage today on a phone, the whole page
On a phone, the same day.

New homepage · concept by Start Right, not live

Your homepage, built around your casework

Your line, your slate and gold, your photos and your words, with one new path: plan a room, then request a quote.

New Amcase homepage on a computer, the whole page, a concept
On a computer. Scroll inside the frame.
New Amcase homepage on a phone, the whole page, a concept
On a phone. Scroll inside it too.
  1. Build. Beautiful. Better. now does work. Your own line and slate blue stay on the first screen, with your casework photo, your “precise technical plans” sentence and two clear actions: Start a room plan and Request a Quote. Today the first screen is the line over geometry, with no photo and no action below the header.
  2. Four markets, in your own words. Healthcare, Education, Workplace and Retail, each with its tagline from your industry pages and one of your gallery photos, each opening the room planner on that market.
  3. The planner is introduced where it belongs. A sample room brief (a fictional room, your real finish names) sits beside four steps, so a designer sees what they would hand your engineering team before they start.
  4. Your proof, kept word for word. Adaptable Casework Solutions, the four Amcase Advantage points with your own illustrations, and the Millwork vs. Modular Casework list from The Amcase Difference page.
  5. Finishes, Idea Starters and your story on the homepage. Eight standard finishes and four pulls by number and name, the four Idea Starter sheets, “If you can draw it, we can build it.” and the footer with your High Point address, phones and sales@amcase.com.

Built onYour Squarespace site. The sections map to blocks your pages already use (image, text, gallery, button); the planner would sit on its own page linked from the header and each industry page. The planner uses Squarespace code blocks, which need a Squarespace Business plan or higher. That plan is your cost and your call.

Marked in the mockupLines with * are suggested copy. Everything else is your wording. Fonts are close free stand-ins for your Adobe fonts (apertura and dolly-new), which the live build would use.

Week 1: Room Based Casework Planner · concept, not live

From “which room” to a room brief your engineers can review.

The market and room type change the suggested functions, blocks can be dragged on a conceptual wall, finishes and pulls come from your standard list (each marked Confirm with Amcase), and every function is tagged for review, never given a verdict. Shown on a phone with a fictional room and sample answers; nothing submits anywhere.

Swipe sideways to see each screen.

Planner screens 1 to 4 on a phone: choose the room, workflow and storage, module canvas, finish and hardware
1 Choose the room2 Workflow and storage3 Module canvas4 Finish and hardware
Planner screens 5 to 7 on a phone: standard or custom, engineering brief, sent for review
5 Standard or custom6 Engineering brief7 Sent for review

The same planner on a computer

A step list and your own photos on the left; the planner on the right. Your phone, email and address stay in view on every step.

Week 1 planner, screen 1, choose the room, on a computer
1 Choose the room
Week 1 planner, screen 3, module canvas, on a computer
3 Module canvas
Week 1 planner, screen 4, finish and hardware, on a computer
4 Finish and hardware
Week 1 planner, screen 6, engineering brief, on a computer
6 Engineering brief

Week 1, Monday to Monday

How the week would run

What would happen if Amcase took the seat. None of this has started.

Monday

Scope

  • We agree on one market and a few room types to launch first.
  • We agree on a safe set of generic functions and the questions your engineers want answered.
  • We confirm who receives each brief.
Tuesday to Thursday

Build in review

  • Room choice, workflow intake, module canvas, finish direction, the standard or custom questions and the brief would be built in a review copy, not on your live site.
  • You would click through it on a phone and a computer and mark changes.
Friday

Your changes

  • Your room vocabulary, visual direction and engineering limits would go in.
  • Nothing would go live without your OK.
Next Monday

Live

  • The approved planner would go on amcase.com.
  • We would send a test brief, check it arrives at Amcase, and link it from the homepage, each industry page and Request a Quote.

What live would mean

  • The planner is public on your domain and works on a phone.
  • Room type changes the suggested functions, as approved.
  • The right people at Amcase receive a complete test brief.
  • The designer sees clear next steps.
  • Your phone, email and Request a Quote stay one tap away.

What we would need from you

  • [your room types per market] and the functions each suggests
  • [your engineering review questions]
  • [which finishes and pulls to show]
  • [your response-time language]
  • Brief routing (sales rep, engineering, or both)
  • Admin access to the Squarespace site (never a password by email)

Worth a look

Worth a look, whatever you decide

On your live site today, each checked by hand on Wed Nov 11, 2026. Nothing has been changed.

  1. Your Request a Quote form asks for Email, Company Name, Your Name, Phone, Company Address, Project Name, ‘Ship To’ Zip Code, Discount Type, Cabinet Finish, Work Surface Finish, Lock Options and Additional Information. There is no place for the market, room type, workflow or the functions a room needs, which is the gap the Week 1 build fills.
  2. The Design Options menu page (amcase.com/design-options) shows the same Idea Starters content as /idea-starters, and three of its seven sheets read “Coming Soon”.
  3. All 54 photos in your Gallery use their file name as alt text (for example “0802_RFR.jpg”), and the Contact and Request a Quote pages have an empty meta description. A few words per photo helps search engines and screen readers.
  4. Small spellings: “clientelle” (Retail), “compliment the area needs” (Workplace), “Burnished Chesnut” (Finishes & Hardware). On the same page, P03 Flat Arch Pull reads “6’ x 1”” (feet) where P04 reads 6” x 1”.

Start Right Team Max

Start Right Team Max: one complex build a week, scoped Monday and live by the next Monday, plus one request at a time alongside it. Founding seat $10,000 a month, then $15,000. One seat.

  • Week 1 would be the room planner on this page. After that, one complex build a week, for example the homepage above, a sales rep finder by territory, or an Idea Starters library a designer can filter by room.
  • Alongside it, one request at a time: copy edits, photos, a new page.
  • Everything is built in review first. Nothing goes live without your OK.
Start with a free request
Amcase

Will Mosley, Start Right, based in Hendersonville, NC. startrightllc.com

Concept by Start Right, not live. Photos, logo, illustrations, finish names, address and wording are Amcase’s, from amcase.com on Wed Nov 11, 2026. Headlines, buttons, planner questions and sample answers are suggested; the room (Northline Learning Lab) is fictional and bracketed items are placeholders. No claim about the company’s size, revenue or results. The planner makes no drawing, code, dimension, safety or price decision.