For the Cognative MTB team · Holiday-Ready Day

Your homepage, three ways

I made these from your own photos, products and words. Pick A, B or C. We build one piece of it free, live within 48 hours. The full homepage is your first month of Start Right Team, $1,000.

Holiday requests in by Mon Nov 23, 8 AM, live before Thanksgiving

Will Mosley, Start Right

Today

Your homepage today

Cognative MTB’s homepage as a visitor sees it now, on a computer and on a phone.

Cognative MTB homepage today on a computer, the whole page
On a computer. Scroll inside the frame.
Cognative MTB homepage today on a phone, the whole page
On a phone. Scroll inside it too.

Option A of 3 · not live on your site

The Gift That Rides

The measured fix, framed for holiday traffic: your Fall Flannel photo full bleed, an Add to cart bar pinned to the first phone screen, and size, color and cart on one screen. Then the rest of the gift, the gift card for anyone unsure of a size, and your own shipping facts as the holiday banner.

Option A, The Gift That Rides on a computer, the whole page
On a computer. Scroll inside the frame.
Option A, The Gift That Rides on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Add to cart on the first phone screen. Today, on your Men’s Technical Mountain Bike Flannel page, ADD TO CART starts 1,289 px down on a phone that shows 844 px. In A a bar pinned to the bottom of the first phone screen reads Technical MTB Flannel, $79.95, with Add to cart at 786 px, and it stays in reach as they scroll.
  2. Size, color and cart on one screen. “Pick their size and color” jumps to a buy box with Men’s and Women’s tabs, all seven men’s colors as swatches, all ten sizes and Add to cart, 578 px tall on a phone, so it fits on one screen. Your 4.89 out of 5 from 140 reviews sits beside it.
  3. Your flannel photo, full bleed, with one line and one button. Your Fall Flannel banner runs edge to edge with “The gift that rides.” (suggested), your own line “Built using our performance stretch flannel fabric for unparalleled comfort and flexibility on the trails.” and one button, with no prices on the first screen.
  4. The rest of the gift, then the gift card. Zak Kuhn’s “SO nice for cold starts!” leads four cold ride pieces from your Fall 2026 Collection, each with a quick buy: Highland Thermal Hoodie $89.95, Cold Weather Tech 2.0 Glove $36.95, Wool MTB Socks $19.95 and Guide Trail Pants $109.95. Then “Not sure of their size?” with your gift card art and all six amounts, $10 to $100.
  5. Your shipping facts become the holiday banner. Free USPS over $75 (2 to 5 days), FedEx Priority $12.50 (2 to 3 days), the 1:00 PM ET cutoff and pickup at your Brevard Rd store, all from your shipping page, with an “Order by [your date]” line left for you to set. Then $108,000+ and 2% For The Trails.
Start with option A, one piece free

One piece of it free, live within 48 hours.

Option B of 3 · not live on your site

Trail-Tested in Pisgah

The brand story, as the holiday reason to buy. Your fall forest riders photo fills the screen with “Trail-tested in Pisgah.” and your own line, then 2% For The Trails set large, five cold ride pieces as a photo wall, six gifts that give back, the Pisgah Area SORBA giveaway, the Cognative Cafe, and Custom in its own place.

Option B, Trail-Tested in Pisgah on a computer, the whole page
On a computer. Scroll inside the frame.
Option B, Trail-Tested in Pisgah on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Pisgah, full screen, in your own words. Your fall forest riders photo fills the first screen with “Trail-tested in Pisgah.” (suggested, from your About page: trail-tested in Pisgah National Forest and Dupont State Forest), your line “Premium rider-inspired apparel for those immersed in trail life.” and Shop the Fall 2026 Collection, at 762 px on a computer and 700 px on a phone.
  2. Your 2% is the holiday reason. A band right under the photo says “This holiday, every gift gives back to the trails.” (suggested), then your impact page numbers set large: $108,000+ donated, 30+ trail organizations, 400+ group rides and 800+ volunteer trail work hours.
  3. Gifts that give back, numbered. Five cold ride pieces as a photo wall with names and prices, then six gifts from the $19.95 Wool MTB Socks to the $99.95 Overlook Wind Vest, each with its live price, and your gift card from $10 to $100.
  4. The giveaway and the cafe get a stage. Pisgah Area SORBA’s $14K Orbea Occam LT, $10 for 10 entries, entries close Nov 18. Then the Cognative Cafe at 3771 Brevard Rd with its hours, pickup after checkout, and a suggested order-by line for you to date.
  5. Custom and reviews in their own places. Cognative Custom gets its own band below the shop, so team orders and gift shopping don’t mix, and three of your own reviews close the page, “from 5065 reviews”.
Start with option B, one piece free

One piece of it free, live within 48 hours.

Option C of 3 · not live on your site

The Holiday Gift Shop

The homepage becomes a holiday gift shop. “Gifts for every rider.” set large over your van photo, a ribbon of four price doors inside the first computer screen, doors for women’s, men’s and youth, fifteen real gifts in three price bands, the gift card with your own gift form, and when it will arrive.

Option C, The Holiday Gift Shop on a computer, the whole page
On a computer. Scroll inside the frame.
Option C, The Holiday Gift Shop on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Holiday on the first screen. A holiday bar with a suggested order-by line you date, “Gifts for every rider.” set large, and a ribbon of four doors: Under $30, Under $75, $75 and up, and gift cards $10 to $100, inside the first computer screen (753 to 894 px) and just under the first phone screen.
  2. Shop by rider. Women’s, Men’s and Youth each get a photo door right under the ribbon, so a gift buyer starts with who the gift is for. Today the homepage has Shop Men’s and Shop Women’s buttons and no Youth door.
  3. Fifteen real gifts in three price bands. From the $13.95 Go Ride Your Bike bottle to the $129.95 Overlook Thermal Jersey, every card with its live price, including the Men’s Long Sleeve Catalyst at $59.95 (marked down from $99.95 on your store).
  4. The gift card, with your own gift form. Your card art, all six amounts and the send-as-a-gift fields from your gift card page: recipient email, name, message and send date. Your own line leads it: “Shopping for someone else but not sure what to give them?”
  5. When will it arrive? Four steps from your shipping page: the 1:00 PM ET FedEx cutoff, most orders ship the next business day, free USPS over $75 in 2 to 5 days, and Brevard Rd pickup. Then a suggested order-by box for you to date, and Too late? Send a gift card.
Start with option C, one piece free

One piece of it free, live within 48 hours.

Like parts of each?

Reply to my email with what you like, and I’ll combine them.

Small things we noticed

Worth a look, whichever version you choose

These are on your live site today, checked by hand on November 10, 2026. Nothing has been changed; they are yours to decide.

  1. Your donation total reads four ways: “Over $100K Donated Back to The Trails” in the top bar, “We’ve donated over $110K so far!” on the homepage, “$108,000+” on your 2% For The Trails page, and “over $100,000” on About (the gift card page says “Over $100K donated and counting.”). One number everywhere reads stronger.
  2. The homepage heading over the flannel reads “Techinical Flannels”.
  3. The gift card description says electronic gift cards can’t be used “in our retail store the Cognative Brew House”. Everywhere else the store is the Cognative Cafe.
  4. On a computer, “MEET THE PERFECT SHIRT” sits in white over the white van. Measured against the photo, much of the line is about 2.1 to 1; a darker shade behind the words, or the text moved off the van, would fix it.
  5. Your Shipping & Delivery page gives the 1:00 PM ET FedEx cutoff but no holiday order-by dates yet. Once you set them, the same dates can run in a homepage banner.

How it works

Pick one, and we build a piece of it free

  1. 1Pick A, B or C. We build one piece of it free, like the new top section, live within 48 hours.
  2. 2I email you for collaborator access (never your password).
  3. 3We build it on a copy of your theme, so your live homepage stays as it is until you approve.
  4. 4You approve, it goes live.

The full homepage is your first month of Start Right Team, $1,000: you send one request at a time, and we get each one done.

A private page made for Cognative MTB on October 30, 2026.