For ECRS: what a first week with Start Right Team Max could look like, in your brand and built from your live site. Concept, not live. Nothing on your site was touched.

Team Max concept for ECRS

One complex build a week, starting with a CATAPULT Retail Readiness Studio.

Start with a free request
The new ECRS homepage first screen: your store associate at a self-checkout under Simplify, automate, and thrive with CATAPULT, with Request A Demo and Map your store
The new homepage, first screen. Concept, not live.

A note from Will

Hi ECRS team,

I’m Will Mosley. I run Start Right, based in Hendersonville. I build websites and the harder pieces behind them for businesses in Western NC.

This is what a first week with us could look like for ECRS: your homepage, rebuilt around CATAPULT, and the Week 1 build, a readiness studio where a retailer maps its stores, lanes, departments and services, sees them around one CATAPULT center, and hands ECRS a discovery brief to review.

Every photo, product name and quote here comes from ecrs.com. The retailer in the studio, Northline Market, is fictional, and every answer is sample data. New headlines and buttons are marked as suggested. The studio never recommends hardware, integrations or dates; it ends on ECRS review. Nothing on your site was touched.

Will Mosley, Start Right · Wed Nov 11, 2026

Today

Your homepage today

ecrs.com on a computer and on a phone, the whole page. Scroll inside each frame.

ECRS homepage today on a computer, the whole page
As a visitor saw it on Wed Nov 11, 2026. The cookie notice was hidden for the capture.
ECRS homepage today on a phone, the whole page
On a phone, the same day.

New homepage · concept by Start Right, not live

Your homepage, built around CATAPULT

Your colors, Montserrat, your logo and your photos. The order: the hero, the platform, one transaction logic, front store and back office, the readiness studio, industries, support, a customer’s words, your campus, then the call to action.

New ECRS homepage on a computer, the whole page, a concept
On a computer. Scroll inside the frame.
New ECRS homepage on a phone, the whole page, a concept
On a phone. Scroll inside it too.
  1. One hero, two doors. Your headline, “Simplify, automate, and thrive with CATAPULT,” your photo of a store associate at the self-checkout, and two buttons: Request A Demo and a new Map your store. Today the hero slider shows the same headline and paragraph on three slides, and on a phone the first screen is all text with no photo.
  2. Eight platform areas, each with its own line. Your icons and your own one-sentence descriptions, from Point of Sale to API Integrations, as cards a buyer can scan. Today the icon row carries labels only, and the detail sits further down the page.
  3. Unified Transaction Logic, drawn. Your sentence “Checkout lanes, self-checkouts, deli scales, pharmacy, fuel, and even eCommerce all work as one.” becomes a picture: CATAPULT at the center and every touchpoint around it.
  4. The Week 1 build gets a front door. A CATAPULT Retail Readiness Studio section with a sample map for a fictional retailer, Northline Market, and one button into the studio.
  5. Your proof, in your words. Front Store and Back Office with WebCart and Cognition, eight industries, Onboarding, Support and Consulting, Kevin’s quote, your Boone campus, then “Ready to revolutionize your retail operations?” and your footer.

Built onYour WordPress site on the Genesis framework. The sections are rows of image, text and card blocks in your ecrs-theme, with your fonts and colors; the button green is one shade deeper than today’s so white button text passes contrast.

Marked in the mockupLines with * are suggested copy. Northline Market is a fictional sample retailer. Every other line is from ecrs.com.

Week 1: CATAPULT Retail Readiness Studio · concept, not live

From “which areas belong in the conversation” to a brief ECRS reviews.

Store count and formats in ranges, lanes, departments and services, a transaction map, readiness questions, a four-phase discovery path, and the handoff. Shown on a phone with sample answers for a fictional retailer; nothing submits anywhere.

Swipe sideways to see each screen.

Studio screens 1 to 4 on a phone: Start, Your retail operation, Departments and services, Transaction map
1 Start2 Your retail operation3 Departments and services4 Transaction map
Studio screens 5 to 7 on a phone: Readiness questions, Discovery brief, Share with ECRS
5 Readiness questions6 Discovery brief7 Share with ECRS

The same studio on a computer

Steps on the left in your navy, with your phone and email in view on every step; the work on the right.

Week 1 studio, screen 1, start, on a computer
1 Start
Week 1 studio, screen 3, departments and services, on a computer
3 Departments and services
Week 1 studio, screen 5, readiness questions, on a computer
5 Readiness questions
Week 1 studio, screen 7, share with ecrs, on a computer
7 Share with ECRS

The answers redraw the map

Every answer on screen 3 is live. Mark Fuel, e-Commerce and Enterprise Management as running, and Prepared Foods as out of scope, and the map redraws: the Questions to Review badges clear and the node leaves the ring. It is an orientation map, never a recommendation.

Transaction map with the sample answers
Sample answers. Fuel and Enterprise Management are “Not sure”, so they carry Questions to Review.
Transaction map after four answers change
After four changes. The open questions are gone, e-Commerce turns green, and Prepared Foods drops off.

Week 1, Monday to Monday

How the week would run

What would happen if ECRS took the seat. None of this has started.

Monday

Scope

  • We agree on the input set and the sample retailer data.
  • We agree on the CATAPULT product vocabulary, and the words the studio must never use.
  • We confirm who receives each brief.
Tuesday to Thursday

Build in review

  • Landing, intake, map, readiness questions and brief, built in a review copy, not on ecrs.com.
  • Your people click through on a phone and a computer and mark changes.
Friday

Your changes

  • Your terminology, product boundaries and disclaimer language go in.
  • Nothing goes live without your OK.
Next Monday

Live

  • The approved studio goes on ecrs.com, linked from the homepage and Request A Demo.
  • We send a test brief with sample data and check it reaches the right inbox.

What live would mean

  • The studio is public on your domain and works on a phone.
  • The map changes with the answers, and unknowns are marked for review.
  • No customer, payment or patient data is asked for anywhere.
  • The right ECRS inbox receives a complete test brief.
  • Your phone and email stay in view on every screen.

What we would need from you

  • The approved product list and names
  • Disclaimer and privacy wording
  • Who receives each brief, and the demo path you use today
  • Any industries or areas to leave out
  • Admin access to the WordPress site (never a password by email)

Worth a look

Worth a look, whatever you decide

On your live site today, each checked by hand on Wed Nov 11, 2026. Nothing has been changed.

  1. The homepage hero slider repeats itself: all three slides carry the same eyebrow, headline and paragraph. Only the first button changes (Request A Demo on one, Request Pricing on two).
  2. 43 images on the homepage have empty alt text, including every retailer logo in the success stories carousel, so screen readers and search engines get no names for them.
  3. Two pages give different track records: About ECRS says “over 35 years” and the History page says “over 30 years”. ECRS started in 1989.
  4. www.ecrs.com/contact/ returns a 404 page. Contact Us lives at /company/contact/, so a visitor who types the short address lands on an error.
  5. The homepage request form asks for name, company, title, email, phone, current POS system, industry, number of store locations, wholesaler and how they heard about you. There is no place for lanes, departments, fuel or pharmacy, which is the gap the Week 1 build fills.

Start Right Team Max

Start Right Team Max: one complex build a week, scoped Monday and live by the next Monday, plus one request at a time alongside it. Founding seat $10,000 a month, then $15,000. One seat.

  • Week 1 would be the readiness studio on this page. After that, one complex build a week, for example the homepage above, an industry page for each of your eight industries, or a success stories library a retailer can filter.
  • Alongside it, one request at a time: copy edits, an image swap, a new page.
  • Everything is built in review first. Nothing goes live without your OK.
Start with a free request
ECRS

Will Mosley, Start Right, based in Hendersonville, NC. startrightllc.com

Concept by Start Right, not live. Photos, logo, product names, quotes, address and wording are ECRS’s, from ecrs.com on Wed Nov 11, 2026. Northline Market is fictional and every studio answer is sample data. Headlines, buttons, studio questions and sample answers are suggested. No claim about the company’s size, revenue or results. The studio recommends no hardware, integration, security design, migration step or date, and ends on ECRS review.