For Lyndsey and Cole · Holiday-Ready Day

Your homepage, three ways

I made these from your own photos, products and words. Pick A, B or C. We build one piece of it free, live within 48 hours of us having what we need. The full homepage is your first month of Start Right Team, $1,000.

Holiday requests in by Mon Nov 23, 8 AM, live before Thanksgiving

Will Mosley, Start Right

Today

Your homepage today

Hendersonville Toy Company’s homepage as a visitor sees it now, on a computer and on a phone.

Hendersonville Toy Company homepage today on a computer, the whole page
On a computer. Scroll inside the frame.
Hendersonville Toy Company homepage today on a phone, the whole page
On a phone. Scroll inside it too.

Option A of 3 · Recommended · not live on your site

Ready to Wrap

A Christmas shop built for December phone traffic: your store photo with one holiday headline, then a gift guide by budget of in-stock toys only, your eGift card, shipping and store pickup with your hours, Christine’s Christmas review and a holiday close.

Option A, Ready to Wrap on a computer, the whole page
On a computer. Scroll inside the frame.
Option A, Ready to Wrap on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. A page that holds still for holiday shoppers. Today your homepage jumps while it loads: layout shift 0.60 on a phone (median of 3 Lighthouse mobile runs, Wed Nov 11, 5:05 AM; Google calls anything over 0.25 poor). In A every photo keeps its size before it arrives, so buttons and prices stay put. Fixing that, measured before and after, is the first piece we would build.
  2. Christmas on the first screen. Your own store photo fills the screen with “Christmas, ready to wrap.” and one button, Shop the gift guide. A navy bar carries shipping or store pickup on 315 South Church Street, your hours, and a marked, suggested “Order by [your date]”. Today the first section under your hero is “Easter Bundles Are Here!”.
  3. A gift guide of toys on your shelf. Twelve toys in three budgets, each in stock on your shop on Nov 11, such as Create Your Own Fairy Door $4.99, KidzLabs Bubble Science Kit $19.99 and Thames & Kosmos Gecko Run Marble Run Starter Set $35.99, each with Add to cart. Today 7 of the 11 toys on your homepage show Out of stock.
  4. Gifts that never sell out. “Give the Perfect Gift”: your eGift card in $10, $25, $50, $100 or a custom amount, sent by text or email on the date the buyer picks, plus the group card a family can pool money into.
  5. How to get it, then Christine. Shipping and store pickup as your product pages offer them, your Tuesday to Saturday hours and a marked, suggested order-by date. Then Christine F.’s Christmas review, a holiday close, and a phone bar with Shop in-stock gifts and Call now.
Start with option A, one piece free

One piece of it free, live within 48 hours of us having what we need.

Option B of 3 · not live on your site

Our Christmas Picks

Christmas told by the people behind the counter: your own shelves and plush wall on the first screen with Lyndsey and Cole’s picks, your own words about intergenerational play, picks for little ones, curious kids and grown-ups who still play, a gift card as a gift tag, and an invitation to Church Street.

Option B, Our Christmas Picks on a computer, the whole page
On a computer. Scroll inside the frame.
Option B, Our Christmas Picks on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Your shop first. Your own photo of the shelves and plush wall on Church Street fills the first screen under “Our favorite gifts this Christmas.”, signed as picks from Lyndsey and Cole Simpson, owners. Today that photo sits behind “Where Play Never Grows Old!” with Easter right below it.
  2. Your story, in your words. “We focus on open-ended, screen-free toys that grow with your child and invite parents and grandparents to play together.” leads the page, so a first-time visitor knows what kind of toy shop this is before they shop.
  3. Picks for everyone on the list. For little ones, from your Toddler & Baby Toys shelf (PlanToys Wooden Oval Xylophone Music Toy $30.99, Fisher Price Classics See ’N Say $25.99); for curious kids (Headu Dinosaurs Under X-ray $27.99, The Original AirFort Farmer’s Barn $63.99); for grown-ups who still play (Ugears Dutch Bicycle Wooden 3D Puzzle $14.99, Lavender the Cow Crochet Kit $39.99) beside Christine F.’s Christmas review. All in stock on Nov 11.
  4. A gift card that looks like a gift. “Let them pick their own toy.” with your eGift card as a gift tag ($10 to $100 or custom, by text or email, on the date they choose) and the group gift card for aunts, uncles and grandparents.
  5. Christmas on Church Street. M. C. G.’s review, “Everyone is always so helpful. They know their products!”, then your address, hours, phone and email, shipping or store pickup, and marked suggestions for holiday hours and an order-by date. The close is a Merry Christmas under string lights in your logo colors.
Start with option B, one piece free

One piece of it free, live within 48 hours of us having what we need.

Option C of 3 · not live on your site

Holiday Game Night

Christmas as family game night, built on what your customers already praise: your games and puzzles on a bright board-game page, the Puzzle & Game Club given as a year-long gift, your gift cards and how to get it.

Option C, Holiday Game Night on a computer, the whole page
On a computer. Scroll inside the frame.
Option C, Holiday Game Night on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Lead with what customers praise. Debbie K. wrote “Great toy store with so many fun adult games”. C opens on your yellow with “Christmas is for game night.” and a Kingdomino photo from your product page, tagged $21.99, Low stock.
  2. Puzzles for the long weekend. Galison Winter Dogs 500Pc Puzzle $16.99, Mini Puzzle Ornament $8.99, Cat Tree 100 Piece Puzzle Snax $12.99 and Djeco 1 to 10 Jungle Giant Floor Puzzle $26.99, then your Christmas Tree Farm ($19.99), Toy Workshop ($17.99) and Festive Furballs ($13.99) puzzles by name, since they are in stock but have no photo yet.
  3. Games for the whole table. Eight in-stock games from Outset Media Dinosaur War Card Game at $4.99 for the stocking to Yamma at $30.99 for the long evening, including Kingdomino, Tacocat Spelled Backwards and Fire In The Hole!.
  4. The club as a Christmas gift. Your Puzzle & Game Club (monthly from $20.00, annual $220.00) with your own three steps (“Stop by the store to pick up your next game or puzzle.”) and the perks from your club graphic. Today the club is only found inside the Puzzles category.
  5. Gift cards, how to get it, and a close. Your eGift card amounts, shipping or store pickup at 315 S Church St Ste B, your hours, a marked suggestion for your order-by date, and “Deal the cards. Merry Christmas.”
Start with option C, one piece free

One piece of it free, live within 48 hours of us having what we need.

Like parts of each?

Reply to my email with what you like, and I’ll combine them.

Small things we noticed

Worth a look, whichever version you choose

These are on your live site today, each one checked by hand on Wed Nov 11, 2026. Nothing has been changed; they are yours to decide.

  1. Your homepage Shop now button goes to http://www.hvltoycompany.com/, the homepage it sits on, instead of Shop All.
  2. The first two sections under your hero are still “Easter Bundles Are Here!” and “The Easter Bunny Needs to Get Going...”, and 7 of the 11 toys in that row show Out of stock. Easy to miss in a busy season.
  3. Your Stocking Stuffer Starter Packs category is in the shop menu and says “Items aren’t available for sale yet on this page. Come back later to purchase!”.
  4. Your Holiday category lists 18 items: 11 show Out of stock, and 11 have no photo, including four that are in stock (Michael Storrings Christmas Tree Farm, Michael Storrings Toy Workshop, Galison Festive Furballs and eeBoo: Holiday in the Woods Shiny Stickers). It also holds a Klee Easter set and a Spooky Palm Pals jack-o’-lantern.
  5. Your homepage title in search results is “Home | Hendersonville Toy Company”. A title that says what you are and where, for example toy store in Hendersonville, NC, helps people who search for one.
  6. Your sitemap lists a /services page (not in your menu) that still shows starter text: “We aim for perfection in the products we make and the service we provide.”

How it works

Pick one, and we build a piece of it free

  1. 1Pick A, B or C. We build one piece of it free, like the new top section, live within 48 hours of us having what we need.
  2. 2I email you for collaborator access (never your password).
  3. 3We build it on a copy of your theme, so your live homepage stays as it is until you approve.
  4. 4You approve, it goes live.

The full homepage is your first month of Start Right Team, $1,000: you send one request at a time, and we get each one done.

A private page made for Hendersonville Toy Company on November 11, 2026.