For Bob and Karen · Holiday-Ready Day

Your homepage, three ways

I made these from your own photos, products and words. Pick A, B or C. We build one piece of it free, live within 48 hours of us having what we need. The full homepage is your first month of Start Right Team, $1,000.

Holiday requests in by Mon Nov 23, 8 AM, live before Thanksgiving

Will Mosley, Start Right

Today

Your homepage today

Parker-Binns Vineyard’s homepage as a visitor sees it now, on a computer and on a phone.

Parker-Binns Vineyard homepage today on a computer, the whole page
On a computer. Scroll inside the frame.
Parker-Binns Vineyard homepage today on a phone, the whole page
On a phone. Scroll inside it too.

Option A of 3 · Recommended · not live on your site

Gifts by the Bottle

A holiday gift shop on your homepage: your Merlot photo and one holiday headline, then twelve of your wines in three budgets with prices, the Wine Club as a gift, Friendsgiving, your music weekends and how to get it.

Option A, Gifts by the Bottle on a computer, the whole page
On a computer. Scroll inside the frame.
Option A, Gifts by the Bottle on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. One tap to a bottle, not four. On a phone today it takes four taps to reach a bottle with a price (measured Wed Nov 11, 1:30 PM). In A your wines start one scroll down, with a pinned Shop gifts from $22 bar. That is the first piece we would build.
  2. The holidays on the first screen. Your photo of Merlot bottles in the rack under “Give a bottle of the foothills.” and a bar with your hours and suggested order-by and pickup lines. Today it is a slideshow with no shop button.
  3. A gift guide from your own store. Twelve wines in three budgets at your store prices on Nov 11, from 2023 Pea Ridge White $22 to the 2023 Merlot $38 (Best Merlot in North Carolina) and 2024 Watchman $55 (Double Gold Medal), each linked to its page in your store.
  4. Gifts that are not a bottle. A gift card spot, marked suggested, beside the Wine Club in your store’s words: “No sign up fee! Just 4 bottles, 3 times a year in February/May/November”.
  5. Friendsgiving, music weekends, how to get it. Friendsgiving on November 20, six music dates, your hours, suggested shipping and pickup, and a sunset close.
Start with option A, one piece free

One piece of it free, live within 48 hours of us having what we need.

Option B of 3 · not live on your site

Holiday Weekends at the Vineyard

The holidays told as a visit: your sunset view under your own line, your hours, Friendsgiving and six music dates, the family behind the vineyard, and four bottles to take home.

Option B, Holiday Weekends at the Vineyard on a computer, the whole page
On a computer. Scroll inside the frame.
Option B, Holiday Weekends at the Vineyard on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Your own line on your best view. “Come for the wine, stay for the view.” is on your homepage today. In B it leads, over your sunset photo of the Adirondack chairs.
  2. Hours where people look first. Tasting room and LuLu’s Kitchen hours right under the first screen, with a marked spot for holiday week hours. Today your homepage sends visitors to social media for seasonal hours.
  3. Every holiday weekend in one place. Friendsgiving on Friday, November 20 with your own poster and prices, then all six music dates from Phil Ruff on the 14th to Jennifer Allsbrook on the 29th. Today the homepage shows three.
  4. The family behind it. Your words, “A multi-generation family owned and operated vineyard and winery”, three dates from your timeline and the names from your staff page, from Bob and Karen to Lulu.
  5. Bottles to take home. 2024 Lulu Red $24, 2025 Rosé $28, 2024 Lulu White $24 and the 2023 Merlot $38, then a gift card spot (suggested), the Wine Club and “Happy holidays from Lulu Lane.”
Start with option B, one piece free

One piece of it free, live within 48 hours of us having what we need.

Option C of 3 · not live on your site

The Holiday Table

The holidays as the table: your award winners named up top with their medals and tasting notes, four bottles for the holiday table, the Wine Club as a gift and your holiday dates.

Option C, The Holiday Table on a computer, the whole page
On a computer. Scroll inside the frame.
Option C, The Holiday Table on a phone, the whole page
On a phone. Scroll inside it too.

Why it flows better

  1. Your awards, named. Your homepage says “Award Winning Wines” but not which. C names them: 2023 Merlot $38, Best Merlot in North Carolina (2026 NC Fine Wines Competition); 2024 Watchman $55, Double Gold Medal; 2024 Petit Manseng $32, Gold Medal (2026 Great White Wine Competition).
  2. Your words on each bottle. Tasting notes from your store (“Aromatics: toffee, baking spices”) and The Watchman’s story, “Named after the ghost seen on the label of this bottle.”
  3. Four bottles, one table. 2025 Reserve Chardonnay $32, 2025 Rosé $28, 2025 Reserve Cabernet Franc $43 and 2022 Petit Manseng Dessert $22: the white, the rosé, the red and the sweet finish.
  4. Gifts for the wine lover. The Wine Club on your barrel photo, then a gift card spot (suggested), in your wine red and gold.
  5. Dates, and a close in your words. Friendsgiving and your music dates, suggested shipping and pickup, your hours, and your Our Wines line “From our grapes... to the bottle... to your glass!”
Start with option C, one piece free

One piece of it free, live within 48 hours of us having what we need.

Like parts of each?

Reply to my email with what you like, and I’ll combine them.

Small things we noticed

Worth a look, whichever version you choose

These are on your live site today, each one checked by hand on Wed Nov 11, 2026. Nothing has been changed; they are yours to decide.

  1. Two wines in your OrderPort store show $0.00: 2025 Maggie and 2024 Blackberry (on Our Wines, Crisp & Refreshing and Fun & Fruity).
  2. Five wine pages in your store still show the starter line “*** Enter the Description of this product”: 2025 Reserve Cabernet Franc, 2025 Reserve Chardonnay, 2025 Reserve Petit Manseng, 2025 Pea Ridge Red and 2025 Maggie.
  3. The Buy Now buttons on your Our Wines page (parkerbinnsvineyard.com/our-wines/) go to a Vinoshipper shop, not your OrderPort store, and some prices there differ from the store: Pea Ridge Red $25 on the page, $28 in the store; Reserve Petit Manseng $38 on the page, $36 in the store. On that page Petit Verdot also carries the Blackberry description.
  4. LuLu’s Kitchen hours differ between pages: the homepage says Wednesday & Thursday 12:00 to 4:30 and Friday to Sunday 12:00 to 5:30; the LuLu’s Kitchen page says 12:00 to 5:30 and 12:00 to 6:30.
  5. Your footer lists 2275 Whiteside Rd, and your Contact page lists the tasting room at 393 Lulu Lane. If both are right, one line saying which to put in a map app would help first-time visitors.
  6. Two browser tab titles: the Our Story page reads “Our Story | Parke-Binns Vineyard” (missing an r), and the Events page title runs from November 11 to July 19, 2019.

How it works

Pick one, and we build a piece of it free

  1. 1Pick A, B or C. We build one piece of it free, like the new top section, live within 48 hours of us having what we need.
  2. 2I email you for collaborator access (never your password).
  3. 3We build it on a copy of your theme, so your live homepage stays as it is until you approve.
  4. 4You approve, it goes live.

The full homepage is your first month of Start Right Team, $1,000: you send one request at a time, and we get each one done.

A private page made for Parker-Binns Vineyard on November 11, 2026.