Sample

A year-end giving page Start Right made for WNC nonprofits. Not a real organization: words in [brackets] are your facts, and nothing here takes a donation.

[Your organization] Year-end giving

[Your campaign title]

Give where you live. Before the year ends.

[Your organization] serves [who you serve] in [your counties]. A year-end gift keeps [the program you name] going into the new year.

Give to this campaign

Giving through [your donation platform].

This campaign at a glance

Goal
[Your public goal, only if you publish one]
Runs
[Start date] to [end date]
Questions
[Your donor contact]

Sample note: One screen, one action. The need is in your words, and there is one way to give.

Facts we publish

  1. [Year]

    Serving our neighbors since

    Source: [your about page]

  2. [Counties]

    Where we work in Western North Carolina

    Source: [your service area page]

  3. [Number]

    [What you counted, the way your report counts it]

    Source: [your annual report, with its year]

Sample note: Only numbers you already publish, each with its source. If a number is not published, it stays off the page.

01The need

What this winter asks of us. In our own words.

[Two or three sentences your team approves: what is needed now, and why it matters before the year ends.]

Sample note: No invented goal, match or countdown. A deadline appears only if it is real and public.

The ask

  • Campaign[Your campaign title]
  • Goal[Only if public]
  • Matching gift[Only if confirmed in writing]
  • Ends[Only if public]

02Who it reaches

Neighbors, close to home. Described with care.

The people you serve are described the way your team describes them. No private story or photo appears without permission.

  • Where

    [Your counties and towns, as you list them]

  • Who

    [Who you serve, in the words your team already uses]

  • How

    [Your programs, by the names on your site]

Sample note: Photos only with rights and consent. People are never used as proof.

03What a gift supports

Your gift, put to work. Only uses you confirm.

  1. [$ amount]

    [A use you confirm]

    [One plain sentence on what that gift supports.]

  2. [$ amount]

    [A use you confirm]

    [One plain sentence on what that gift supports.]

  3. Any amount

    [Where gifts go when they are not restricted]

    [Your restricted-gift wording, if you use any.]

Sample note: Amounts and uses appear only after you confirm them. Nothing here is a promise we made up.

04See for yourself

Proof donors can open. Not just trust.

Each card links to a document you already publish, so a careful donor can check before they give.

  • Annual report

    [Your latest published report]

    Will link to your report

  • Board and staff

    [Your governance page]

    Will link to your page

  • Financials

    [The filings or statements you publish]

    Will link to your filing

  • Partners

    [Partners who agreed to be named]

    Will link to your page

Sample note: No tax claim is added. Receipt and status wording is yours, copied exactly.

05Give

Ready to give? One button, one path.

On your page, this is the one button that opens your own donation page. The questions donors ask most sit right beside it.

[Your donation button goes here]

Other ways to give
[Mail and phone options, as you publish them]
Receipts
[Your receipt wording, exactly]
Questions
[Your donor contact]
Privacy
[Your privacy statement]

Sample note: Before launch we follow every give link signed out and confirm it lands on your donation page. On this sample, nothing takes a donation.

That was the sample. Here is how yours gets made.

For WNC nonprofits

Make your year-end giving page easier to understand.

Your first Start Right Team request is free. We can turn your approved facts and donation link into one clear page, live within 48 hours of having what we need.

  • You supply the truth. Approved facts, the donation link, and photos you have permission to use.
  • We shape one clear path. The need, the work, the evidence, and one donation action.
  • You approve every fact. Nothing goes live until the content and donation destination are confirmed.
  • We never fill gaps with guesses. No invented impact, matches, deadlines, or tax claims.
Request your free first page

One accountable contact: Will Mosley. Start Right, Hendersonville. 19 years in the work.