Selected work / Film
Balance Fitness & Therapy
A second business for the same owner, filmed in the same run.
Start Right client work for Balance Fitness & Therapy, Adi Westerman. Produced, directed and edited by Will Mosley. Titled inside ParentPreneur, Will’s own series on parents building businesses.
The project
What the work needed to do.
The communication problem
An owner with two businesses has a problem a single film cannot solve. The second one needs its own piece, in the same hand as the first so the pair look related, but not so similar that a viewer thinks they are watching the same advertisement twice.
The design approach
One film at the same length and in the same silent style as the studio set, made in the same run of work. No voiceover. The result reads as a companion to the Hot Yoga films rather than a repeat of them, which is what lets one owner run both without either undercutting the other.
The work
One finished film, 1:01.
- Matched in length and treatment to the Hot Yoga set.
- No voiceover, image and music only.
- Made in the same run of work for the same owner.
A closer look
The supporting work
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