Will’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. All work

Built · in preview

Dr. King’s Carolina Bison · Shipping Policy page

Same words. Now it reads at a glance.

The farm ships frozen meat on set days, to two shipping areas, at rates by weight. The old page had all of it, pasted in as plain text. The rebuild lays it out so a customer can find their rate, their ship days and their state, and not one word was rewritten.

The rebuilt Shipping Policy page: a bison grazing behind the title Shipping Policy, under the store header
The same page on a phone
  • 2shipping areas, each with its own ship days and rates.
  • 8rates by weight, now in two real tables.
  • 26states, each shown as its own tag.
  • 0words rewritten. Only the layout changed.
The old Shipping Policy page: the title printed twice, then rates typed as a bulleted list with arrows

01 · Before

Everything was there. None of it read.

The old site’s text, pasted into a plain page. A customer had to read every line to find one price.

  1. 1The title, twiceShipping Policy, then Shipping Policy again.
  2. 2Rates typed as arrows0 lb -‌> 20 lb: $27 in a bulleted list.
  3. 3A line of typed dashesThe only thing between the two shipping areas.

02 · One title, two doors

One title on the farm. Then pick your area.

The page opens on the farm’s own photo with the title set once. Right under it, a bar jumps straight to the two shipping areas.

The bottom of the hero and the jump bar: Shipping areas, North Carolina, South Carolina and Tennessee, All other states

Jump links: North Carolina, South Carolina & Tennessee · All other states.

03 · Arrows in, a table out

The same prices, set as a real table.

Weight on the left, price on the right, one row per bracket. The words and numbers are the farm’s. Only the arrows became rows.

As typed
The old page, character for character.
As built
The rebuilt rate table: Total weight and Shipping columns, four rows from $27 to $65, a Contact us link and three state tags
Four rows, a quote link for anything heavier, and the states as tags.

04 · Two areas, one pattern

Ship days first. Then everything else.

Each area leads with its ship days in a callout, then the delay, gel pack and dry ice lines as the farm wrote them, the rate table and every state it ships to.

North Carolina, South Carolina, and Tennessee ONLY: We ship Monday thru Wednesday, the delivery details, the rate table and three state tags All other states in our shipping area: We ship Monday and Tuesday, the delivery details, the rate table and twenty-three state tags

The two areas alternate white and cream, so you always know which one you are reading.

05 · Over 70 lb

Heavy order? One tap to a quote.

Every “Contact us” for orders over 70 lb, and the closing button, opens the contact form with Request a quote already chosen.

The closing band: Over 70 lb, Contact us for a shipping quote, with Request a quote and Shop Bison buttons over a photo of the herd
The contact form with the topic Request a quote already selected
/pages/contact?topic=quote
See the contact page it opens →

06 · Built as a block

Built once. Used for every area.

Both areas are the same Shipping zone block in the page builder. The farm can change a rate or a ship day by filling in a field, and every area keeps the same look.

07 · On a phone

Made for the phone in the kitchen.

The table keeps its two columns at phone width, and the state tags wrap to fit.

Phone: the Shipping Policy hero
The title, once.
Phone: the North Carolina, South Carolina and Tennessee area with its ship days callout
Ship days in a callout.
Phone: the rate table
The rates, in a table.
Phone: the state tags for all other states
Every state, as a tag.

The whole page

Scroll it, top to bottom.

The whole rebuilt Shipping Policy page from header to the closing quote band

Start Right Care

Your policies, readable at a glance.

Send us your priorities and we work a full day on them: 8 service hours for $480, with before and after.

Try a Day, $480 →See the whole Carolina Bison store →

CreditDesign and build: Will at King Bio, as Creative Director, during his employment. Start Right was not engaged on this project. The page wording is Dr. King’s Carolina Bison’s, carried word for word. The store is built and in preview behind a password; screens show the page as built. Photos and marks are the farm’s.