Will’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. All work

Dr. King’s by King Bio · Artwork release

Last label saved 2:51 PM. Released and locked 4:05 PM.

Nothing reaches the printer without a time-stamped approval. Every label, render and product page Will made for Dr. King’s ran through one release system: versioned file names, batch reviews, and sets that were released and then locked.

  • ~600label, render and product page file threads, August 2025 to October 2026.
  • 5sets released and locked: human labels, renders and product pages, then pet labels and renders.
  • 104final files across those five sets, every one named the same way.
  • V22the most versions one label went through before its release.

Also measured

6days

from the label set's release to the render set's release, Feb 24 to Mar 2

How each number was counted 5 of 5 sourced

  1. ~600

    From the creative desk's record of mail threads on labels, product pages and renders, August 2025 to October 2026. The record itself says about 600.

    Nov 2, 2026

  2. 5

    Counted in the release folders: human labels, renders, product pages, pet labels and pet renders, each in its own dated folder.

    May 27, 2026

  3. 104

    Counted in those five release folders: 29, 29, 28, 9 and 9 finished files.

    May 27, 2026

  4. V22

    Read from the version stamp on the released file, dated February 18, 2026.

    Feb 18, 2026

  5. 6 days

    Read from the time stamps on the two release folders.

    Mar 2, 2026

Release week · Feb 2026

29 final labels. One locked set.

Each label’s final file carries the minute it was saved. Read in order, the release folder tells its own week.

  1. Wed Feb 189:46 AM

    The first final label saved. 22 saved by 9:55 AM.

  2. Thu Feb 199:11 AM

    One more final label.

  3. Mon Feb 2310:48 AM

    Four more, the last at 1:27 PM.

  4. Tue Feb 241:13 PM

    The 28th final label.

  5. Tue Feb 242:51 PM

    The last label saved, at version 13.

  6. Tue Feb 244:05 PM

    All 29 released and locked.

1 h 14 m from the last save to the locked release.

01 · The name

The file name is the record.

Every file says what it is, which product and revision it belongs to, the minute it was saved and which version it is. Anyone at the company could tell from the name alone whether a file was the current one.

Type
  • LBLLabel artwork
  • RNDBottle render
  • PDPProduct page set
Line
  • NMNatural Medicine
  • NPC / NPDNatural Pet, cat and dog
  • R02 / R04Product revision
Output
  • PROOF.pdfFor review
  • PRINT.aiPrint-ready, outlined
  • SELL-SHEETProduct page set

Product names are left out of every file name on this page.

02 · The flow

Version, review, batch, release, lock.

Work moved forward one version at a time. Files went out for review in named batches, to the Quality Manager and to the printer. Only a finished, approved set became a release. A newer release moved the older one to Superseded, so the current set was never in doubt.

  1. VersionEach save is a new V number with its own date and minute.
  2. Review batchProofs go out together, by email, as one named batch.
  3. Printer batchPrint-ready files for the press, outlined and checked.
  4. ReleaseThe approved set, in one folder, stamped with its date and time.
  5. LockFinal. Exports go to a shared transfer folder. Changes start a new version.

Folder names as they sit in the archive.

03 · The lock check

The stamps have to line up.

Because every file carries the minute it was saved, it can be held against the Quality Manager’s time-stamped approval. If the file is the one that was approved, it goes. If not, it goes back for review. Will’s email of May 4, 2026 sets out one of these checks against the files.

The fileKB_LBL_NM2513R02__2026-02-18_0951_V11_PRINT.ai

Saved February 18, 2026 at 9:51, version 11.

The approvalQuality Manager · approval email · time stamp

The approval is an email, and the email carries its own time.

✓Stamps line upIt is the approved file. It can go to the printer.
✕Stamps don’t line upIt is not the approved file. It goes back for review.

04 · Released and locked

Five sets. Each one final.

Each release is one folder named for its moment. Once it is locked, nobody edits inside it; the next change becomes a new version and, in time, a new release.

SetRelease folderFilesStatus
Natural Medicine labelsKB_NM_LBL_BATCH_2026-02-24_160529LOCKED
Natural Medicine rendersKB_NM_RND_BATCH_2026-03-02_153329LOCKED
Natural Medicine product pagesKB_NM_PDP_BATCH_2026-05-04_081328LOCKED
Natural Pet labelsKB_NPP_LBL_BATCH_2026-05-15_12569LOCKED
Natural Pet rendersKB_NPP_RND_BATCH_2026-05-27_09399LOCKED
The 29 released Natural Medicine bottle renders side by side, amber bottles with white spray caps and the Dr. King's logo; label text blurred

The released render set. Label text below the logo is blurred on purpose.

05 · Where it shows

The work that came through it.

The labels, renders and product pages that went through this system each have their own case.

LabelsThe product label systemSee the case → RendersThe 3D bottle rendersSee the case → Product pagesProduct pages through Quality reviewSee the case → Pet lineNatural Pet packagingSee the case →

Your Team

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Send my first request free →See the label system →

CreditWill’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. Folder names, file counts and version numbers are taken from the release archive; the thread count and the May 4, 2026 approval check are from Will’s sent mail. Reviews were by the brand’s Document Control and Quality teams; printing by Cantone Press. Only released artwork is shown, product names are left out and label text is blurred. No health or product claims are made here.

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