Will’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. All work

King Bio · Dr. King’s product pages · March 2026

28 pages through Quality in 16 days.

Each page went to Document Control and then the Quality Manager, one at a time. All 28 were approved and updated on the website by March 20, 2026.

Document ControlQuality ManagerUpdated on website
Twenty-eight Dr. King's Natural Medicine bottles in two rows, rendered on white
Bottle renders from the March 2026 product page folders.
  • 28product pages approved and updated on the website.
  • 56sign-offs, two on every page: Document Control, then the Quality Manager.
  • 6parts checked on each page before it went to review.
  • ~3 wksfor the whole line, in March 2026.

Also measured

6of 28

pages needed a second round; the other 22 passed first time

How each number was counted 5 of 5 sourced

  1. 28

    The status sent to the Director of Marketing on March 20, 2026 read: 28 product pages approved and updated on the website.

    Mar 20, 2026

  2. 56

    Worked out from the review steps: each of the 28 pages took two sign-offs, Document Control and then the Quality Manager.

    Mar 20, 2026

  3. 6

    Counted in the product page checklist: sell sheet, featured image, label images, page address, description and ingredients, all before review.

    May 1, 2026

  4. ~3 wks

    From the first page version on March 4 to the approved status on March 20: 16 days. The page rounds it up to about three weeks.

    Mar 20, 2026

  5. 6 of 28

    Counted in the page version folders: 6 pages have a second version, dated March 5 to March 16.

    Mar 16, 2026

Will at King Bio, cut down

The product pages, in six, fifteen or thirty seconds.

A wall of Dr. King’s bottles, an old product page wiping to the new one in a browser, then the new page scrolling

The calendar · March 2026

The whole line, in one month.

Every date below comes from a saved file or a sent message. First versions on the 4th, second rounds as reviews came back, and all 28 approved by the 20th.

  1. Mar 41:31 PM. First versions saved across the line, one product after another.
  2. Mar 53:00 PM. The first V2 comes back: NM2502R02.
  3. Mar 9, 10NM2503R02 at 2:29 PM and NM2511R02 at 2:28 PM, back as V2.
  4. Mar 139:18 AM. NM2519R02 · V2. Document Control: “Looks good now.”
  5. Mar 16NM2520R02 at 8:45 AM and NM2524R02 at 11:23 AM, back as V2.
  6. Mar 20The Director of Marketing is told all 28 are approved and updated on the website.

Mar 4 to Mar 20: 16 days on the calendar, from the first saved page to all 28 approved.

A Dr. King's product page proof from the review, with seven parts of the layout numbered

01 · One layout

Every product, the same page.

All 28 pages followed one order, so a reviewer always knew where to look and what had changed.

  1. 1Brand header and shipping noticeThe same on every page.
  2. 2The bottle renderThe featured image, front and center.
  3. 3Label imagesThe label panels, in the gallery below the bottle.
  4. 4Name, description and priceCopy as approved by Quality.
  5. 5DirectionsIn their own block, set the same way each time.
  6. 6IngredientsOne panel that opens on tap.
  7. 7Related productsFour more from the line.

The page copy and label panels are King Bio’s, as approved by its Quality team.

02 · Before and after

From carton art to the bottle itself.

The older pages showed the previous packaging. The reviewed pages lead with a render of the current bottle, with its label panels close behind.

Before
An older Dr. King's product page with a photo of the previous bottle and carton art
An older product page, kept on file as its BEFORE: a photo of the previous bottle, carton art in the gallery.
After · V2
A reviewed Dr. King's product page with the bottle render first and label images below
A page from the review, saved as V2: the bottle render first, the label images below it.

03 · The checklist

Nothing reached a reviewer half finished.

Every page carried the same six parts before it went to review. Reviewers spent their time on the wording, not on chasing a missing image.

04 · The loop

Draft, review, revise. Then sign off.

Each page went through the loop on its own. If a reviewer asked for a change, the page was saved as a new version and went back in.

  1. STEP 1V1 savedThe page, its images and its sell sheet, in one dated folder.
  2. STEP 2Document ControlThe first review of every page.
  3. STEP 3Quality ManagerReviews and signs off.
  4. STEP 4ApprovedThat version, and only that version, is cleared.
  5. STEP 5Updated on websiteThe approved page goes live.
↺ A change asked for? Save it as V2 and send it back to step 2.

How every file was named

KB_PDP_NM2511R02_…_2026-03-10_1428_V2

05 · Signed off

“Looks good now, thank you for your help!”

Document Control, Dr. King’s

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CreditWill’s work as Creative Director at King Bio, during his employment. Start Right was not engaged on this project. Dates come from the saved page files and the March 20, 2026 status message; the quote is from a colleague, credited by title. The products, labels and page copy are King Bio’s; no product claims are made in our text. Bottle renders present the packaging design; they are not photographs of a particular manufacturing run.

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