For practitioners, teachers and hosts with a date to hit: a program, a practice or an event. Your fixed price arrives within two hours. We start on a Monday. Ten days later it is ready to go live the moment you say yes, with checkout tested by a real payment. Miss that date, and every dollar comes back.
Fixed price. Fixed date. Or it’s free. One person, Will Mosley, in Asheville, from your first email to your handover.
Founding price from $2,500 for our first five Launches, fixed on your quote before you pay. Half locks your Monday; the rest is due on your done date. Next open start: Monday, October 19, done Thursday, October 29, for Launches paid by Thursday, October 15.
Say yes, worst case
Your done date comes and it is not done. One email, and every dollar comes back. You keep what we built.
Say no, best case
Your date still comes. Until then, everyone who wants in has to call you, text you or wait.
Last web person went quiet?
During your Launch, a short report lands every working morning. Logins never hold us up: text them, email them or send an invite, whichever is fastest for you. Meet Will in person in Asheville, Saturday between 9 and 12.
01 / On day ten
Finally open. And something you are excited to send.
Today, people who want in have to call, text or wait for you. On day ten, you have:
A page your people can find, read on a phone and pay on.
A checkout tested with a real payment, and every form with a real submission.
Your words in your voice, written from a ten minute voice memo.
A one-page map of every login, so you are never stranded.
A link you are proud to send to your students, your clients and your list.
What fits in one Launch
A program or workshop page that takes registrations. An event page with tickets. A one-page practice site with booking and intake. A membership signup. Bigger? Your quote splits it into Launches, each with its own date and guarantee.
02 / How it works
Four steps. You send it, pay and say yes.
Send it
What it is, your date, what it will sell, and a link. A paragraph or a voice memo is enough.
Your quote
One page within two hours: the result, what done means, the price, your Monday start and done date. It holds three working days.
Pay to lock your Monday
By card from the link on your quote: all of it, or half now and half on your done date. Everything we need from you is asked once, due the Thursday before. Phone photos are fine. If an old web person holds a login, we ask them for you.
Ten days
A link you can open by the third working day. A short report every working morning: what got done, what is next, and at most one question, with our suggested answer. Every message answered within one working day. Nothing goes live without your yes.
Example quote. A made-up project.
The result: Your six-week evening course open and taking registrations.
Done means:
Course page built on your site, ready to go live.
Registration takes a real card payment, tested end to end, and closes itself at 12 seats.
Intake form, confirmation and reminder emails.
Checked on phone and desktop, every link clicked.
Will run through it in a year: 12 seats x $300 x 3 runs = $10,800. It pays for itself at nine seats on the first run. Made-up numbers, not a promise of sales.
Price: $2,500, fixed.
03 / Proof
What it looks like when it is done.
September 19, a practitioner’s training had nowhere to send people. September 27, it was taking $195 registrations, with a ten-seat cap that closes itself. Eight days. That was hourly work for a client of about seven years, before Launches existed. A Launch is the same kind of job, done to a written list, with a fixed date and every dollar back if we miss it. See the registration case.
The registration page that went from nothing to taking $195 payments in eight days.One real working session in her own Squarespace, sped up to sixty seconds. See the case.
It really turned out great. I get excited when I read it.Joda Williams, Human Potential Initiatives
Other practices and events we have worked with
A brand and an eight-page site for a therapy practice, on desktop and phone.
Brand and website
A therapy practice
A brand and an eight-page site, designed and proofed for desktop and phone.
Price it against a year of what it lets you sell. Four trainings a year at ten seats and $250 a seat is $10,000. Ten paid seats covers the whole price. Your own numbers go on your quote.
Your LaunchThe result on your quote, done to its written definition by its done date.
From $2,500
Your words, from a voice memoNo writing for you. Talk for ten minutes, and we write the pages in your words, minus any health claims you cannot back up.
$500
Your announcement, ready to sendAn announcement email, five social posts and a QR flyer we test before you print.
$500
Change it yourselfA recorded walkthrough of the edits you will make yourself: a date, a price, a photo.
$250
Your first month coveredWith our first five Launches paid by December 31, 2026: thirty days of small changes and a check of every link, form and checkout. No card is taken, and nothing renews unless you choose Care.
$500
Everything above, at what we charge for each aloneWant one extra on its own? Ask, and it is quoted at exactly that price.
From $4,250
Your investmentFixed on your quote before you pay, extras included. This is the price for our first five Launches, while we earn the stories for the next ones. After the fifth, from $3,000.
From $2,500
Fixed Date or Free: done on time, or every dollar back. We run two Launches at a time, never more. Your quote names your Monday start.
Two ways to pay
In full, or half to lock your Monday and half on your done date. We go live once it is paid and you say go. By card, or in person at a Saturday seat.
Fixed Date or Free. If anything on your definition of done is missing on the done date on your quote, every dollar you paid comes back, nothing more is due, and you keep what we built.
Done Means Done. If a line is there on your done date but does not work as written, tell us within 30 days and we fix it free within three working days; if it still does not work, it counts as missed, and every dollar comes back. If something breaks in the 90 days after your done date because of how we built it, we fix that free too.
Change your mind before your Monday start and every dollar comes back. All of this is written into our refund policy.
The clock
Ten days from your Monday start to your done date. Outside approvals, like a payment account or a domain, we start with you before your Monday. The date moves only by days we wait on you, on one of those approvals, or on someone outside our control, like an old web person who holds a login, and we tell you in writing that day. The date is met when every line is ready and tested; going live then waits only on your yes and any second payment.
What done means
Written on your quote, line by line, before you pay. Every list ends with phone and desktop checks, a real payment or submission through every checkout and form, and every link clicked.
Changes
By the third working day you see the direction; changing the look or the voice then is free and keeps your date. One more round of look and wording changes is included if you ask by the sixth working day. Changing the list itself is a new quote and a new date.
06 / Why this fast
One person decides. That is why it is fast.
Will Mosley, designer and developer, is the one person you deal with. He scopes every Launch, makes every call and checks every page before you see it. AI tools under his direction do the repetitive work, which is how months become ten days. Meet Will Mosley.
What else you could do
A freelancer
An hourly meter, and a date nobody promises.
An agency
A discovery call, a proposal, then their calendar.
Do it yourself
The learning, testing and fixing happen on your evenings.
Wait
Your date does not move.
A Launch gives you all three: a fixed price before you pay, a done date with every dollar back if we miss it, and the work in your own accounts.
07 / Not for you if
Better to know before you send it.
You want guaranteed sales, sign-ups or rankings. We guarantee the Launch and the date, not your market.
You want to be billed by the hour.
You want weekday meetings. Ours are Saturday mornings, 9 to 12.
You want claims you cannot back up, including medical claims.
You do not have half the price set aside yet, or someone else still has to say yes. For small, ongoing work, look at Care.
08 / Questions
Short questions. Straight answers.
How fast is the quote?
Send it on a working day before 3 PM and your quote, or the one question we need answered first, is back within two hours. Later than that, by 10 AM the next working day.
What if you can’t do it?
We say so in the quote, before you pay a cent. We would rather turn it down than miss a date.
How do you get into my accounts?
However is fastest for you. Text or email the logins, or send an access invite. Logins are where most projects stall, so we take them the way you already work, and you get a one-page map of every login at handover. Change any password afterwards if you like.
Any other costs?
Your platform, domain and payment fees are paid by you, straight to those companies, in your own accounts. They sit outside the Launch price, and your quote lists them before you pay.
Can we talk first?
Yes. Thirty minutes on a Saturday morning, 9 to 12, at Switchyards, 217 Coxe Ave, Asheville, or by video. Up to two seats each Saturday. Ask for a Saturday seat.
09 / After your Launch
Keep us on: Care from $500 a month, Partner $2,500, Studio $12,500 (one client at a time). Pay for a year and get two months free. Your handover names the right one.
Get my fixed price
Tell us what you want open. Your fixed price is back within two hours.
A few lines is enough. Ten days, or every dollar back, and you keep what we built. Sent on a working day before 3 PM, your quote, or the one question we need answered first, is back within two hours. Later than that, by 10 AM the next working day.
Free worksheet
The Backlog Audit. One page. Ten items. Three piles.
Sort what you keep putting off into Do, Decide and Drop, write the sentence that makes each one finishable, and put an honest hours guess beside it. Most people find the whole list is smaller than it felt.
From a client
Built with the people who hired us.
Start Right client work, named and dated.
Website
“He is, hands down, the best web developer I have ever worked with. I can’t even name a problem that he helped me solve, because he helped me solve all the problems, literally every single problem.”
Chasity Leake, The Celestial CollectionWebsite + strategy
“It really turned out great. I get excited when I read it.”
Joda Williams, Human Potential InitiativesIdentity
“Before Start Right, I didn’t have an identity for my startup. The unique business cards help me close more deals that I wouldn’t have if I didn’t have them.”
Micah Valentine, Mobile Tech RoadsideWebsite
“I am thrilled with the site he completed for me ahead of schedule, and at a cost that is extremely affordable.”
James Werning, Fox & Fiddle ProductionsWebsite
“Will built me a fantastic site and was helping me tailor it to my liking every step of the way. He even took me on a tour through the background of the site and set it up in a way that makes it easy for me to go back in and tweak things if necessary.”
David Santangelo, Shmoo MediaLogo + website
“The logo Will designed draws in my customers; It stands out above and beyond my competitors, and most importantly, it represents who I am and what I do.”
Zyzxca Vonschondorf, Lil Bit’s Boutique & Event PlanningWebsite + strategy
“Today’s session completely blew me away. I felt heard, supported, and creatively energized the entire time. I now feel confident moving forward with my website.”
Joda Williams, Human Potential InitiativesFilm
“Will is delightful to work with and I highly recommend him if you are needing video production.”
Pam Granger Gale, Majik StudiosFilm
“The best part of working with you is just that you’ll really see things through to the end. I would definitely recommend anybody work with you, just because you’re brilliant, smart, hard working.”
Billy Merritt, Infinity Greens / StarTribeFilm
“Each time he has communicated clearly with me, completed the project ahead of time, and exceeded both mine and my clients expectations.”
Brandon Bobart, Pisgah Peaks VenturesWebsite
“Will quickly assessed my aesthetic, audience, and messaging; then generated a perfectly suited website at breakneck speed after a quick survey.”
Andrew Capps, Capps ConsultingLogo
“The logos look amazing! I appreciate you understanding my vision.”
Punam Medina, Shakti Shanti Studio
Registration, Switched On Nowhere to send people on September 19, taking $195 registrations on September 27.
Return to Coherence The training page live September 19 to 20.
Two Pages and a List A rebuilt homepage body, a new assessment page and a practitioner list, in one block of hours on October 1.
Selected organizations and businesses for which creative, digital, branding, production or systems work has been produced, as a Start Right engagement or as an employee where the case says so.
