Selected work / Websites
SpectraVision Bionetics
A practitioner landing page, the product photography on it, and the flyers that sold the attachments.
Work by Will Mosley during his tenure as Creative Director at New Human.
The project
What the work needed to do.
The communication problem
A clinical device sells on a long page or it does not sell at all. The buyer is a practitioner deciding on equipment, the product is a console with seven interchangeable attachments that each do something different, and none of it had been photographed. Everything the page needed to show did not exist yet.
The design approach
Shoot the system first, then build the page around it. The console, its plate and all seven attachments were photographed on one dark wood surface under custom RGB lighting, set to pull the orange out of the brand rather than correct it away, so the whole range reads as one family rather than seven unrelated objects. A single display then put the software, the devices, the school and the botanical formulas in one view, which is the argument the page has to make before a practitioner will read further. Two flyers did the same job for the light and sound attachments. The page itself is public at the front and gated at the practitioner login.
The work
A long-form landing page, a photographed product system, one product education display and two attachment flyers.
- The console, its plate and all seven attachments, photographed as one set.
- Custom RGB lighting, set to bring the brand orange forward rather than neutralise it.
- One display placing software, devices, school and formulas in a single view.
- Two flyers for the light and sound attachments.
- Built in WordPress with Beaver Builder, public at the front, practitioner login behind it.
A closer look
The supporting work
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03 project stories
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